- 作 者：马壮寰编著
- 出 版 社：北京：外语教学与研究出版社
- 出版年份：1998
- ISBN：7560014062
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CHAPTER Ⅰ AN OVERVIEW 总论 1
WHY STUDY PUBLIC SPEAKING 1
EVERYONE CAN BE A PUBLIC SPEAKER 7
PUBLIC SPEAKING AS COMMUNICATION 14
VARIETIES OF PUBLIC SPEAKING 19
COMPONENTS OF PUBLIC SPEAKING 25
PROCEDURES OF SPEECH PREPARATION 27
SPEAKER SKETCH 31
CHAPTER Ⅱ PREPARING THE SPEECH 演讲的准备 34
DETERMINING THE TOPIC AND PURPOSE 36
COLLECTING MATERIAL 41
ORGANIZING MATERIAL 45
OUTLINING THE SPEECH 53
SPEECHES GIVEN ON SOME SPECIAL OCCASIONS 66
SPEAKER SKETCH 75
CHAPTER Ⅲ BEGINNING AND ENDING THE SPEECH 演讲的引言与结尾 76
ANALYSIS OF THE INTRODUCTION 76
ANALYSIS OF THE CONCLUSION 97
SPEAKER SKETCH 113
CHAPTER Ⅳ SUPPORTING IDEAS 支持要点 114
ILLUSTRATION OR EXAMPLE 115
STATISTICS 124
TESTIMONY 128
COMPARISON 136
CONTRAST 139
EXPLANATION 142
SUPPORTING IDEAS WITH EMOTIONAL PROOFS 145
SPEAKER SKETCH 148
CHAPTER Ⅴ LANGUAGE CHOICE 语言选择 149
ORAL CHARACTERISTICS 149
USING LANGUAGE EFFECTIVELY 152
FIGURES OF SPEECH 170
OTHER KINDS OF RHETORICAL DEVICES 182
REPETITION OF A SINGLE WORD IN ROOSEVELTS INAUGURAL ADDRESSES 190
CHAPTER Ⅵ DELIVERY 表达 192
FOUR KINDS OF DELIVERY 192
THE IMPORTANCE OF DELIVERY 199
VISIBLE CODE 205
AUDIBLE CODE 212
PRACTICE AND REHEARSAL 223
APPENDIX 附录 228
REFERENCE BOOKS 参考书目 259