- 作 者：曹瑞明主编
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2011
- ISBN：9787566302144
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Unit 1 Culture and Intercultural Communication 1
Warm-up Activities 1
Text A Culture and Intercultural Communication 2
Words and Expressions 4
Exercises 7
Text B Barriers to Intercultural Communication 14
Case Study 17
Unit 2 Cultural Background of Intercultural Business Communication 19
Warm-up Activities 19
Text A Cultural Differences in International Business 20
Words and Expressions 22
Exercises 24
Text B Cultural Negotiation Boundaries 29
Case Study 33
Unit 3 Intercultural Verbal Communication 35
Warm-up Activities 35
Text A Verbal Communication 36
Words and Expressions 39
Exercises 41
Text B A Comparison of American and Japanese Verbal Styles 48
Case Study 51
Unit 4 Intercultural Nonverbal Communication 55
Warm-up Activities 55
Text A Nonverbal Communication 56
Words and Expressions 57
Exercises 60
Text B Nonverbal Communication in Different Cultures 65
Case Study 69
Unit 5 Intercultural Sensitivity 71
Warm-up Activities 71
Text A Cultural Sensitivity 72
Words and Expressions 74
Exercises 77
Text B Cross-Cultural Training 83
Case Study 86
Unit 6 Gender Differences in Intercultural Business Communication 89
Warm-up Activities 89
Text A Gender Differences in the Business World 90
Words and Expressions 91
Exercises 94
Text B Women and Negotiation 100
Case Study 103
Unit 7 Effective Intercultural Business Communication 105
Warm-up Activities 105
Text A Strategies for Effective Intercultural Business Communication 106
Words and Expressions 109
Exercises 111
Text B Results of Poor Cross-Cultural Awareness 118
Case Study 121
Unit 8 Intercultural Marketing Communication 123
Warm-up Activities 123
Text A Intercultural Advertising 124
Words and Expressions 126
Exercises 128
Text B Global Marketing 135
Case Study 138
Unit 9 Intercultural Business Negotiation 139
Warm-up Activities 139
Text A Cross-Cultural Negotiation 140
Words and Expressions 143
Exercises 145
Text B International Negotiation Approaches 151
Case Study 155
Unit 10 Intercultural Conflict 157
Warm-up Activities 157
Text A Stereotypes:An Intercultural No-No 158
Words and Expressions 160
Exercises 163
Text B Techniques for Resolving Cross-Cultural Disputes 169
Case Study 172
Unit 11 International Business Etiquette 175
Warm-up Activities 175
Text A International Business Etiquette 176
Words and Expressions 178
Exercises 181
Text B Business Letter Etiquette 187
Case Study 191
Unit 12 Intercultural Management 193
Warm-up Activities 193
Text A Leadership across Cultures 194
Words and Expressions 197
Exercises 199
Text B The Intercultural Manager 205
Case Study 209