- 作 者：吕乐本册主编
- 出 版 社：上海：华东师范大学出版社
- 出版年份：2008
- ISBN：9787561761717
- 标注页数：229 页
- PDF页数：243 页
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Unit 1
Text A Spotlight on Copenhagen 1
Language in Use 7
Text B Lenovo Steps Out Onto Global Stage 10
Unit 2
Text A A Coke and a Smile 13
Language in Use 20
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales 22
Unit 3
Text A The Rich Man and the Poor Man 26
Language in Use 32
Text B Look up!Big Bucks in Billboards 36
Unit 4
Text A The Power of a Blue Box 40
Language in Use 47
Text B China's Commercial Ties with EU 50
Unit 5
Text A The Value of Time 54
Language in Use 61
Text B How Could Huawei Realize Its Great Leap Forward? 64
Unit 6
Text A Delight 68
Language in Use 74
Text B How to Organize Your Business 78
Unit 7
Text A Only Children:Finding the Middle Ground Between Lonely and Lionized 81
Language in Use 88
Text B Planning a Positive Cash Flow 91
Unit 8
Text A British Pub Culture 94
Language in Use 100
Text B Competitive Strategy and Change Management 103
Unit 9
Text A Home 106
Language in Use 112
Text B Three-point Turn—Hyundai in America 115
Unit 10
Text A My Bank Account 118
Language in Use 124
Text B Lessons from the Enron Scandal 127
Unit 11
Text A Leave Your Hat On,but Lose the Jeans 131
Language in Use 139
Text B The Internet Changes Rules of Game 143
Unit 12
Text A One Man Talking 147
Language in Use 155
Text B Franchising Pros and Cons:Is Franchising Right for You? 158
Unit 13
Text A Heard on the Street 163
Language in Use 171
Text B Creating a High Performance Culture—Breathe in and out 174
Unit 14
Text A I Know Why the Caged Bird Sings 178
Language in Use 185
Text B The Culture of Collaboration:Building Bridges for Success 188
Unit 15
Text A Flowers in the Sky 193
Language in Use 200
Text B The Truth Behind the Tagline of KFC 203
Unit 16
Text A Black Horse 207
Language in Use 215
Text B What is"Lean"about Product Development? 218
Appendix 222