
- 作 者:廖国强主编;王朝晖,赵锐,陶岩副主编
- 出 版 社:北京:高等教育出版社
- 出版年份:2012
- ISBN:9787040348972
- 标注页数:300 页
- PDF页数:311 页
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Unit 1 Trade(贸易) 2
Part 1 Understanding of Trade 2
Part 2 Establishing Trade RelationsPart 3 Rudimentary Knowledge 9
Part 4 Additional Practice 15
Unit 2 Markets(市场) 25
Part 1 Some Forms of Markets 25
Part 2 Marketing Products or Services Successfully 26
Part 3 Rudimentary Knowledge 30
Part 4 Additional Practice 35
Unit 3 Attracting or Making Investment(引资或投资) 41
Part 1 Attracting or Making Investment 41
Part 2 Investment Environment 43
Part 3 Rudimentary Knowledge 48
Part 4 Additional Practice 55
Unit 4 Import and Export(进口与出口) 62
Part 1 Import and Export 62
Part 2 Making the Decision to Import or Export 64
Part 3 Rudimentary Knowledge 68
Part 4 Additional Practice 74
Unit 5 Technology Transfers(技术转让) 81
Part 1 Benefits of Advanced Technology 81
Part 2 Introducing the Latest Technology to Keep Competitiveness 83
Part 3 Rudimentary Knowledge 88
Part 4 Additional Practice 92
Unit 6 Invitation for and Stbmission of Bids(招标与投标) 99
Part 1 Conditions for Bids 99
Part 2 Consulting About the Bids 101
Part 3 Rudimentary Knowledge 106
Part 4 Additional Practice 109
Unit 7 Inquiry and Offer(询价与报价) 118
Part 1 General Ideas of Inquiry and Offer 118
Part 2 Dialogues About Inquiry and Offer 119
Part 3 Rudimentary Knowledge 125
Part 4 Additional Practice 128
Unit 8 Counter-Offer(还盘) 135
Part 1 Understanding of Counter-Offer 135
Part 2 Meeting Each Other Halfway 137
Part 3 Rudimentary Knowledge 142
Part 4 Additional Practice 150
Unit 9 Acceptance and Ordering(接受与订购) 155
Part 1 Basic Ideas of Acceptance and Ordering 155
Part 2 Making a Further Concession 157
Part 3 Rudimentary Knowledge 161
Part 4 Additional Practice 166
Unit 10 Packing and Shipment(包装与发运) 171
Part 1 Importance of Packing and Shipment 171
Part 2 Negotiation on Packing and Shipment Issues 172
Part 3 Rudimentary Knowledge 176
Part 4 Additional Practice 179
Unit 11 Insurance(保险) 187
Part 1 Understanding of Insurance 187
Part 2 Having the Goods Insured Appropriately 188
Part 3 Rudimentary Knowledge 192
Part 4 Additional Practice 195
Unit 12 Agency(代理) 202
Part 1 Roles of Agency 202
Part 2 Agency &Commission 203
Part 3 Rudimentary Knowledge 207
Part 4 Additional Practice 211
Unit 13 Claims(索赔) 219
Part 1 Reasons for Claims 219
Part 2 Making Claims 220
Part 3 Rudimentary Knowledge 225
Part 4 Additional Practice 227
Unit 14 Arbitration(仲裁) 234
Part 1 Settling Trade Disputes 234
Part 2 Avoiding Arbitration 235
Part 3 Rudimentary Knowledge 239
Part 4 Additional Practice 241
Unit 15 Commercial Documents(商贸单证) 248
Part 1 General Ideas of Commercial Documents 248
Part 2 Dialogues About Draft and Bill of Lading 249
Part 3 Rudimentary Knowledge 254
Part 4 Additional Practice 257
Tapescripts 266
Key for Reference 280