- 作 者：程同春，程欣编著
- 出 版 社：南京：东南大学出版社
- 出版年份：2013
- ISBN：9787564143589
- 标注页数：318 页
- PDF页数：328 页
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Unit 1 Business Letter Writing 1
Layout of Business Letters 1
Writing Principles of Business Letters 10
Unit 2 Invitation and Arrangement of Visits 16
Introduction 16
Points for Attention 16
Business Letters 17
Language Points 21
Word Study 24
Useful Sentence Menu 25
Exercises 26
Reading and Comprehension 30
Unit 3 Establishing Business Relations 32
Introduction 32
Points for Attention 32
Business Letters 33
Language Points 36
Word Study 41
Useful Sentence Menu 42
Exercises 43
Reading and Comprehension 47
Unit 4 Enquiries and Replies 49
Introduction 49
Points for Attention 49
Business Letters 49
Language Points 53
Word Study 58
Useful Sentence Menu 60
Exercises 61
Reading and Comprehension 65
Unit 5 Quotations,Offers and Counter-offers 67
Introduction 67
Points for Attention 67
Business Letters 68
Language Points 71
Word Study 75
Useful Sentence Menu 76
Exercises 77
Reading and Comprehension 81
Unit 6 Sales Promotion 83
Introduction 83
Points for Attention 83
Business Letters 84
Language Points 88
Word Study 91
Useful Sentence Menu 92
Exercises 93
Reading and Comprehension 98
Unit 7 Orders and Their Fulfilment 100
Introduction 100
Points for Attention 100
Business Letters 100
Language Points 104
Word Study 108
Useful Sentence Menu 109
Exercises 111
Reading and Comprehension 115
Unit 8 Payment 117
Introduction 117
Points for Attention 117
Business Letters 117
Language Points 121
Word Study 124
Useful Sentence Menu 125
Exercises 126
Reading and Comprehension 130
Unit 9 Packing 132
Introduction 132
Points for Attention 132
Business Letters 132
Language Points 137
Word Study 140
Useful Sentence Menu 142
Exercises 142
Reading and Comprehension 146
Unit 10 Shipping 148
Introduction 148
Points for Attention 148
Business Letters 149
Language Points 152
Word Study 155
Useful Sentence Menu 156
Exercises 157
Reading and Comprehension 161
Unit 11 Insurance 163
Introduction 163
Points for Attention 163
Business Letters 163
Language Points 167
Word Study 170
Useful Sentence Menu 171
Exercises 172
Reading and Comprehension 175
Unit 12 Claim and Settlement 177
Introduction 177
Points for Attention 177
Business Letters 177
Language Points 181
Word Study 184
Useful Sentence Menu 185
Exercises 186
Reading and Comprehension 189
Unit 13 Agency 191
Introduction 191
Points for Attention 191
Business Letters 191
Language Points 196
Word Study 197
Useful Sentence Menu 199
Exercises 199
Reading and Comprehension 204
Unit 14 Flexible Trade 205
Introduction 205
Points for Attention 205
Business Letters 206
Language Points 210
Word Study 214
Useful Sentence Menu 216
Exercises 216
Reading and Comprehension 220
Unit 15 Contracts and Documents 222
Introduction 222
Sales Contracts 222
Letters of Credit 228
Bill of Lading 233
Word Study 235
Useful Sentence Menu 236
Exercises 237
Reading and Comprehension 242
Unit 16 Commercials 244
Introduction 244
Points for Attention 244
Language Points 248
Word Study 249
Exercises 250
Reading and Comprehension 251
Unit 17 Electronic Correspondence 253
Electronic Mail(E-mail) 253
Facsimile Transmission 254
Telex 256
Appendices 257
Appendix 1 Specimens of Import＆Export Documentation 257
Appendix 2 IDD Codes＆Time Differences 288
Appendix 3 Key to the Exercises 290