- 作 者：房玉靖主编；刘玉玲副主编
- 出 版 社：北京：清华大学出版社
- 出版年份：2009
- ISBN：9787302208617
- 标注页数：321 页
- PDF页数：330 页
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Unit 1 China's Economy 1
Warm-up: Bilingual Reading 1
Text A: China's Development Roadmap 3
Text B: Beefing Up BPO 9
Business English Translation 10
Extended Knowledge: Business English Writing 14
Unit 2 Investment and Technology Transfer 17
Warm-up: Bilingual Reading 17
Text A: Transfer of Technology to Developing Countries 18
Text B: Foreign Investment Hits $2.11 Trillion in 30 Years 23
Business English Translation 25
Extended Knowledge: Business English Writing 28
Unit 3 Banking System 31
Warm-up: Bilingual Reading 31
Text A: Knowledge of Bank Deposit 33
Text B: China to Spend 78％ More on Emission Reduction 40
Business English Translation 41
Extended Knowledge: Business English Writing 44
Unit 4 Financial Crisis 49
Warm-up: Bilingual Reading 49
TextA: Foreign Purchases of U.S.Debt Rise 51
Text B: ECB, Bank of England Cut Rates to Record Lows 56
Business English Translation 57
Extended Knowledge: Business English Writing 60
Unit 5 Stimulus to Economy 65
Warm-up: Bilingual Reading 65
Text A: What Should Washington Do? 66
Text B: European Leaders Agree to Extra Stimulus Money 72
Business English Translation 74
Extended Knowledge: Business English Writing 78
Unit 6 Global Efforts Needed 83
Warm-up: Bilingual Reading 83
Text A: Crisis Reveals Growing Finance Gaps for Developing Countries 85
Text B: G-20 Leaders Lay out Plan to Restore Growth 90
Business English Translation 92
Extended Knowledge: Business English Writing 95
Unit 7 Entrepreneurship and Employment 99
Warm-up: Bilingual Reading 99
Text A: Entrepreneurship 101
Text B: Unemployment Is Americans' Top Economic Concern 107
Business English Translation 109
Extended Knowledge: Business English Writing 112
Unit 8 A Glance at America's Economic Situation 117
Warm-up: Bilingual Reading 117
Text A: The Wall Street Bonus in Retreat 119
Text B: Rising Rates to Worsen Subprime Mess 125
Business English Translation 127
Extended Knowledge: Business English Writing 129
Unit 9 Combating Crisis 133
Warm-up: Bilingual Reading 133
Text A: Will the Fed Go Long? 135
Text B: Nation Faces Increasing Inflation Risk 139
Business English Translation 141
Extended Knowledge: Business English Writing 144
Unit 10 Marketing 149
Warm-up: Bilingual Reading 149
Text A: How Does Consumer Psychology Work in Marketing? 150
Text B: Oil Prices Rise on Stocks, Dollar 157
Business English Translation 159
Extended Knowledge: Business English Writing 162
Unit 11 Advertising 167
Warm-up: Bilingual Reading 167
Text A: Advertising 169
Text B: Global Trade Will Shrink by 9％ 176
Business English Translation 177
Extended Knowledge: Business English Writing 181
Unit 12 Human Resources 187
Warm-up: Bilingual Reading 187
Text A: Human Resources Management 188
Text B: What is Human Resources Management? 196
Business English Translation 199
Extended Knowledge: Business English Writing 203
Unit 13 E-Commerce 207
Warm-up: Bilingual Reading 207
Text A: E-commerce and E-wallet 209
Text B: Bernanke: Recovery to Begin Next Year 216
Business English Translation 218
Extended Knowledge Business English Writing 222
Unit 14 Customs Declaration 225
Warm-up: Bilingual Reading 225
Text A: Customs Declaration Procedures of the Importing Materials in Processing Trade 226
Text B: Unjust Trade Must Be Countered 232
Business English Translation 233
Extended Knowledge: Business English Writing 237
Unit 15 Contracts 241
Warm-up: Bilingual Reading 241
Text A: Contracts 242
Text B: Economist Predicts GDP Growth of 10％ 248
Business English Translation 249
Extended Knowledge: Business English Writing 253
Unit 16 Logistics 257
Warm-up: Bilingual Reading 257
Text A: Physical Distribution 258
Text B: Per Capita GDP Predicted to Soarby 2030 264
Business English Translation 265
Extended Knowledge: Business English Writing 270
Appendix Ⅰ Reference ＆ Key 273
Appendix Ⅱ Commonly-Used Business Terms 309
Bibliography 参考文献 321