- 作 者：许蔚虹主编；赵艳丽，于舜，刘亚娟等副主编
- 出 版 社：北京：中国商务出版社
- 出版年份：2013
- ISBN：9787510308789
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Chapter 1 Introduction to Electronic Commerce(E-commerce) 1
1.1 Overview of E-commerce 1
1.2 Definitions and Benefits of E-commerce 7
1.3 Future Trends of E-commerce 13
Chapter 2 Classification of E-commerce 19
2.1 B2B Model 19
2.2 B2C Model 25
2.3 C2C Model 31
Chapter 3 Mobile Commerce(M-commerce) 37
3.1 Introduction to M-commerce 37
3.2 Wireless Devices and Business Model of M-commerce 42
3.3 Implementation Technologies of M-Commence 48
Chapter 4 E-commerce Corporation 54
4.1 A Comparative Analysis of eBay and Amazon 54
4.2 Analysis on Alibaba.com 60
4.3 Successful Strategies of Taobao's E-commerce 66
Chapter 5 Electronic Payment(E-payment)System 72
5.1 Overview of E-payment 72
5.2 New Payment Mode—PayPal 78
5.3 Analysis on Alipay Mode 84
Chapter 6 Security Technology of E-commerce 90
6.1 Message Security Issues 90
6.2 Securing the Firewall 96
6.3 Encryption and Authentication 103
Chapter 7 E-commerce Management 109
7.1 Web Site Design Issue 109
7.2 Risk Management 116
7.3 ICC Guidelines on Advertising and Marketing on the Internet 122
Chapter 8 Web Advertisement in E-commerce 129
8.1 Web Advertisement 129
8.2 Web Advertisement Methods 134
8.3 Web Advertisement Strategies 140
Chapter 9 Logistics Management of E-commerce 147
9.1 Electronic Logistics 147
9.2 Environmental Logistics 153
9.3 Logistics Automation 158
Word List 165
References 179