- 作 者：范广丽主编；韩如冰，袁立辉副主编；张欣责任编辑
- 出 版 社：北京：高等教育出版社
- 出版年份：2015
- ISBN：9787040422597
- 标注页数：175 页
- PDF页数：184 页
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Unit 1 Exhibiton Services 1
Reading Passage A Types of Meetings,Conventions and Expositions 6
Reading Passage B Meeting Planning 15
Unit 2 Food and Tourism 21
Reading Passage A "Slow Food"Association 26
Reading Passage B Wine Culture in Rural Areas 35
Unit 3 Medical Tourism Destinations 41
Reading Passage A Macau:A Destination for Medical Tourism 46
Reading Passage B Macau's Medical Tourism Competitors 54
Unit 4 Tourism Transportation 58
Reading Passage A Tourism Transport,Technology and Carbon Dioxide Emissions 62
Reading Passage B The Effects of Airfares and Foreign Exchange Rates on Global Tourism 70
Unit 5 Tourism Demands 74
Reading Passage A Customer Needs,Wants and Demands 78
Reading Passage B Forecasting Tourism Demand Using Consumer Expectations 86
Unit 6 Tourism and Hospitality Management 91
Reading Passage A Trends for Hospitality Industry 95
Reading Passage B Franchising in China's Hotel Industry 104
Unit 7 Tourism Marketing 109
Reading Passage A Future Research Directions in Tourism Marketing 115
Reading Passage B Conceptualization of Industrial Tourism 124
Unit 8 Customer Satisfaction 132
Reading Passage A Customer Service and Snowsport Tourism in Australia 136
Reading Passage B The Impact of SST on Destination Image and Customer Delight 145
Key to Exercises 150
Glossary 162