商务英语阅读 2

Unit 1 Supply and Demand 1

Part Ⅰ Theme-Based Reading 1

Text A Serving the Customer Across the Demand-Supply Chain 1

Text B E-Business and the Demand-Supply Chain 5

Part Ⅱ Reading Skills 8

Skimming 8

Part Ⅲ Reading Practice 10

Section A Reading Comprehension 10

Section B Banked Cloze 17

Unit 2 Quality 18

Part Ⅰ Theme-Based Reading 18

Text A Should a Small Business Practice Total Quality Management? 18

Text B The Twentieth Century and Quality 23

Part Ⅱ Reading Skills 27

Scanning 27

Part Ⅲ Reading Practice 29

Section A Reading Comprehension 29

Section B Banked Cloze 35

Unit 3 Money 36

Part Ⅰ Theme-Based Reading 36

Text A Money and Its Functions 36

Text B The Importance of Money 41

Part Ⅱ Reading Skills 45

Identifying Referents 45

Part Ⅲ Reading Practice 48

Section A Reading Comprehension 48

Section B Banked Cloze 55

Unit 4 Business Failure 56

Part Ⅰ Theme-Based Reading 56

Text A Business Failure 56

Text B The Disneyland Paris:a Rocky Beginning 61

Part Ⅱ Reading Skills 66

Recognizing Transitions 66

Part Ⅲ Reading Practice 67

Section A Reading Comprehension 67

Section B Banked Cloze 74

Unit 5 Marketing 75

Part Ⅰ Theme-Based Reading 75

Text A Marketing Strategy 75

Text B International Marketing 79

PartⅡ Reading Skills 83

Locating Major and Minor Details 83

Part Ⅲ Reading Practice 85

Section A Reading Comprehension 85

Section B Banked Cloze 92

Unit 6 Sales 93

Part Ⅰ Theme-Based Reading 93

Text A Selling Like You're Not a Salesperson 93

Text B The Secrets to Building a World-Class Sales Team 97

Part Ⅱ Reading Skills 100

Recognizing Paragraph Patterns:Listing Details 100

Part Ⅲ Reading Practice 102

Section A Reading Comprehension 102

Section B Banked Cloze 107

Unit 7 Stress 109

Part Ⅰ Theme-Based Reading 109

Text A Stress:What It Is and What You Can Do About It 109

Text B Workplace Stress:Tips to Reduce and Manage It 114

Part Ⅱ Reading Skills 119

Recognizing Paragraph Patterns:Sequence 119

Part Ⅲ Reading Practice 120

Section A Reading Comprehension 120

Section B Banked Cloze 126

Unit 8 Managing People 127

Part Ⅰ Theme-Based Reading 127

Text A Human Resource Management 127

Text B 9 Ways To Manage People Who Bother You 132

Part Ⅱ Reading Skills 136

Recognizing Paragraph Patterns:Definition and Example 136

Part Ⅲ Reading Practice 138

Section A Reading Comprehension 138

Section B Banked Cloze 144

Unit 9 Risk Management 146

Part Ⅰ Theme-Based Reading 146

Text A What Asbestos Taught Me About Managing Risk 146

Text B A Better Way to Manage Risk 151

Part Ⅱ Reading Skills 155

Recognizing Paragraph Patterns:Classification 155

Part Ⅲ Reading Practice 157

Section A Reading Comprehension 157

Section B Banked Cloze 164

Unit 10 Team Management 165

Part Ⅰ Theme-Based Reading 165

Text A What Makes a Team? 165

Text B How to Kill a Team's Creativity 170

Part Ⅱ Reading Skills 174

Recognizing Paragraph Patterns:Cause and Effect 174

Part Ⅲ Reading Practice 177

Section A Reading Comprehension 177

Section B Banked Cloze 184

Unit 11 Advertising 186

Part Ⅰ Theme-Based Reading 186

Text A Great Advertising Needs Great Clients 186

Text B The Top 5 Ways Advertisers Are Tricking You 191

Part Ⅱ Reading Skills 195

Recognizing Paragraph Patterns:Comparison and Contrast 195

Part Ⅲ Reading Practice 198

Section A Reading Comprehension 198

Section B Banked Cloze 203

Unit 12 The Lives of a Company 205

Part Ⅰ Theme-Based Reading 205

Text A The Life Cycle of a Company（Ⅰ） 205

Text B The Life Cycle of a Company（Ⅱ） 212

Part Ⅱ Reading Skills 216

Noticing Signal Words 216

Part Ⅲ Reading Practice 217

Section A Reading Comprehension 217

Section B Banked Cloze 223

Vocabulary 224