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实用国际商务英语谈判与沟通
  • 作 者:李之松主编;邓鹏丽副主编;伍安东,刘纯懿,管机灵,刁嘉雯,邓鹏丽,李之松编
  • 出 版 社:北京:北京理工大学出版社
  • 出版年份:2015
  • ISBN:9787568206679
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Chapter One An Overview of International Business Negotiations 1

Section 1 Outline of the Book 1

Section 2 Definition of International Business Negotiations 2

Section 3 Theories of International Business Negotiations 5

Section 4 Features of International Business Negotiations 7

Section 5 Objectives of International Business Negotiations 9

Section 6 Categories of International Business Negotiations 11

Section 7 PRAM Model for International Business Negotiations 15

Section 8 Principles of International Business Negotiations 17

Section 9 A Case of International Business Negotiations:How Giving Face Can Brew Success 18

Knowledge added:Top Ten Practical Tips for International Business Negotiations 25

Chapter Two Process of International Business Negotiations 31

Section 1 A Framework of International Business Negotiations 31

Section 2 Preparation for International Business Negotiations 36

Section 3 Opening of International Business Negotiations 39

Section 4 Formal Information Exchange of International Business Negotiations 40

Section 5 Concession and Agreement of International Business Negotiations 44

Section 6 Agreement Execution of International Business Negotiations 49

Section 7 Simulation of International Business Negotiations 50

Section 8 Case Study:A Successful International Business Negotiation 50

Knowledge added:Business Negotiation—NO TRICKS 52

Chapter Three Basic Links of International Business Negotiations 57

Section 1 Introduction 57

Section 2 Inquiries 58

Section 3 Offers 61

Section 4 Counter-offers 63

Section 5 Acceptance 65

Section 6 Conclusion of a Business Contract 66

Section 7 Case Study:Shopping Tote Bag Negotiations 71

Chapter Four Basic Qualities of International Business Negotiators 78

Section 1 Requirements for Qualified International Business Negotiators 78

Section 2 Responsibilities of International Business Negotiators 83

Section 3 Teamwork for the Negotiating Team 86

Section 4 Simulation of International Business Negotiations 88

Section 5 Case Study:Chinese Negotiation Training on Sales Price 88

Knowledge added Part Ⅰ:Ten Personality Traits of Top Negotiators 91

Knowledge added Part Ⅱ:Long Yongtu(龙永图):China's Chief Negotiator 93

Chapter Five Management of International Business Negotiations 99

Section 1 Brief Introduction to Management 99

Section 2 Management of Negotiators in International Business Negotiations 103

Section 3 Management of Teamwork in International Business Negotiations 107

Section 4 Management of Agenda and Communication Forms in International Business Negotiations 109

Section 5 Management of Time and Place in International Business Negotiations 111

Section 6 Management of Atmosphere in International Business Negotiations 113

Section 7 Management of Risks in International Business Negotiations 114

Section 8 Simulation of International Business Negotiations 118

Section 9 Case Study:The Conclusion of the Price of the Chairs for Airport 119

Chapter Six Strategies and Skills of International Business Negotiations 125

Section l An Overview and Comparison of Negotiation Strategies and Skills 125

Section 2 International Business Negotiation Strategies 126

Section 3 International Business Negotiation Skills 129

Chapter Seven Etiquette in International Business Negotiations 148

Section 1 Brief Introduction to the Importance of Etiquette 148

Section 2 Basic Etiquette of People's Daily Performances 149

Section 3 Etiquette in Formal International Business Negotiations 150

Section 4 Etiquette in Contract Signing Ceremony 154

Section 5 Manners in Attending International Business Negotiations 156

Knowledge added:Ten Tips on French Business Etiquette 157

Chapter Eight Intercultural Issues and Styles of International Business Negotiations 162

Section 1 Factors Influencing International Business Negotiations 162

Section 2 Foundation and Types of Culture in International Business Negotiations 166

Section 3 Cultural Differences in International Business Negotiations 170

Section 4 Personal Styles of International Business Negotiations 176

Section 5 Team Styles of International Business Negotiations 179

Section 6 Cultural Styles of International Business Negotiations 181

Section 7 Simulation of International Business Negotiations 190

Knowledge added:Culture Differences in the Preferred Flow of Business Negotiations 190

Chapter Nine International Business Price Negotiations 195

Section 1 Formation of the Price in International Business Negotiations 195

Section 2 Features of International Business Price Negotiations 200

Section 3 Targets of International Business Price Negotiations 202

Section 4 Essentials of International Business Price Negotiations 204

Section 5 Skills of International Business Price Negotiations 207

Section 6 Cases of International Business Price Negotiations 211

Chapter Ten International Business Contract Negotiations 220

Section 1 Formation of a Contract in International Business Negotiations 220

Section 2 Features of International Business Contract Negotiations 227

Section 3 Objectives of International Business Contract Negotiations 230

Section 4 Principles of International Business Contract Negotiations 231

Section 5 Strategies and Skills of International Business Contract Negotiations 233

Section 6 A Case Study of International Business Contract Negotiations 237

Chapter Eleven Language Skills and Non-business Communication in International Business Negotiations 243

Section 1 Features of Language Skills of International Business Negotiations 243

Section 2 Language Skills of International Business Negotiations 245

Section 3 Importance of Non-business Communication in International Business Negotiations 250

Section 4 Non-business Communication in the Phase of Greeting Customers in International Business Negotiations 251

Section 5 Non-business Communication in the Phase of Formal Negotiations in International Business Negotiations 251

Section 6 Non-business Communication at Other Activities in International Business Negotiations 252

Section 7 Non-business Communication in the Phase of Seeing off Customers in International Business Negotiations 258

Appendix Ⅰ:The First Simulation of International Business Negotiations 261

Appendix Ⅱ:The Second Simulation of International Business Negotiations 269

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