- 作 者：曾芳芳主编
- 出 版 社：北京：中国农业出版社
- 出版年份：2015
- ISBN：9787109201828
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Chapter 1 Fundamentals of Management 1
Introduction 1
Lesson 1 What Skills and Competencies Do Successful Managers Possess? 1
Lesson 2 Building Trust:The Essence of Leadership 2
Lesson 3 Management by Objectives 4
Lesson 4 How Do You Create a Learning Organization? 6
Chapter 2 Fundamentals of Economics 18
Introduction 18
Lesson 1 How Individuals Make Decisions 18
Lesson 2 What's Wrong with Price Gouging? 21
Lesson 3 What the World Must Do to Kickstart growth? 23
Chapter 3 Business Administration 38
Introduction 38
Lesson 1 Types of Organizational Strategies 38
Lesson 2 Supply Chain Management Using Internet Technologies 41
Lesson 3 Organization Culture in MNCs 45
Chapter 4 Tourism Management 61
Introduction 61
Lesson 1 Go out to See the World 61
Lesson 2 Hotel Management 65
Lesson 3 Utilization and Conservation of the Tourism Resources 68
Chapter 5 Financial Management 80
Introduction 80
Lesson 1 The Cash Flow Cycle 80
Lesson 2 The Balance Sheet 81
Lesson 3 Financial Instruments and Markets 83
Chapter 6 Human Resource Management 92
Introduction 92
Lesson 1 Activities of HR Department 92
Lesson 2 The Human Resource Recruitment 95
Lesson 3 Motivating Workers 98
Chapter 7 Public Management 110
Introduction 110
Lesson 1 Three Big Questions in Public Management 110
Lesson 2 What Is the Policy Cycle? 112
Lesson 3 Community Participation 114
Lesson 4 E-Government in China 116
Chapter 8 Rural Areas Development 128
Introduction 128
Lesson 1 Governmental Support to Agriculture 128
Lesson 2 Promoting Rural Economic Development 131
Lesson 3 Developing Modern Agriculture 134
Chapter 9 International Economics and Commerce 145
Introduction 145
Lesson 1 Function of International Trade 145
Lesson 2 Why Nations Protect Their Industries 148
Lesson 3 What's the Job of Export Department? 151
Chapter 10 Development and Prospect of Chinese Economy and Management 166
Introduction 166
Lesson 1 Huawei:Seeking Its Own Path 166
Lesson 2 The Sino-dependency Index:Declaration of Chin-dependence 168
Lesson 3 China's Economy,Speed Isn't Everything 170
Reference 181