- 作 者：董晓波主编；陆艺副主编
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2014
- ISBN：9787566309365
- 标注页数：148 页
- PDF页数：155 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源155 ≥148页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Unit 1 Starting a Business（创办企业） 1
Text How to Launch a Business Abroad 1
Supplementary Reading Methods of Performance Evaluation 7
Unit 2 International Trade（国际贸易） 11
Text The Advantages of International Trade 11
Supplementary Reading Barriers to International Trade 14
Unit 3 International Finance（国际金融） 17
Text The Stock Market 17
Supplementary Reading International Monetary Fund 22
Unit 4 Business Organizations&Investment（商业组织与投资） 29
Text The Benefits of Foreign Direct Investment to Host Countries 29
Supplementary Reading World Bank 33
Unit 5 Marketing&Insurance（营销与保险） 37
Text E-Insurance for the Digital Age 37
Supplementary Reading The Five Ws of Marketing 42
Unit 6 Corporate Culture（企业文化） 45
Text What is Corporate Culture? 45
Supplementary Reading Creating a Culture of Innovation 51
Unit 7 Management（管理） 55
Text Management Defined 55
Supplementary Reading The Combination of Diversified Cultures 61
Unit 8 Trade Fairs（展销会） 65
Text Guangzhou Trade Fair 65
Supplementary Reading China Upgrades Urumqi Trade Fair,Eyes Broader Eurasia Prosperity 69
Unit 9 Economic Crisis（经济危机） 71
Text The Great Depression 71
Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis 77
Unit 10 WTO&China（世界贸易组织与中国） 79
Text A Closer Look at the WTO 79
Supplementary Reading WTO Spirit:a Win-Win for All 84
Unit 11 Advertising（广告） 87
Text Advertising Strategy 87
Supplementary reading 10 Differences between Advertising and Public Relations 94
Unit 12 Human Resources Management（人力资源管理） 97
Text The Tech Effect on Human Resources 97
Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs 102
Unit 13 Contract and Contract Law（合同与合同法） 107
Text Contractual Formation 107
Supplementary Reading Origins of Contract law 114
Unit 14 Securities and Securities Law（证券与证券法） 117
Text Securities Regulation in the United States 117
Supplementary Reading Sarbanes-Oxley Act 123
Unit 15 Commerce and Commercial Law（商业和商业法） 129
Text Commercial law 129
Supplementary Reading Basic Categories of Property 133
Key to the Exercises 137
References 146