- 作 者：贺雪娟，李细平主编
- 出 版 社：长沙：中南大学出版社
- 出版年份：2004
- ISBN：781061892X
- 标注页数：177 页
- PDF页数：188 页
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Unit 1 WTO and China 1
Text What is the WTO? 2
Case Study China and the WTO 7
Dialogue 14
Supplementary Reading Two Years of WTO Commitments 16
Unit 2 Business Enterprises 18
Text Transnational Corporations 19
Case Study Why is Haier so Successful? 26
Dialogue 32
Supplementary Reading Is TNC Economic Power and Politial Influence a Bad Thing? 34
Unit 3 Stategic Management 37
Text Business Management 38
Case Study Business Management of Japan 45
Dialogue 52
Supplementary Reading Be a Good Boss 54
Unit 4 Internatolonal Marketing 56
Text What is Marketing? 57
Case Study Coca Cola Retailing Research Council 64
Dialogue 70
Supplementary Reading Pressure on Nappy Brands 71
Unit 5 International Finance 75
Text The World Bank and the International Monetary Fund 76
Case Study Are Banks in China Set for Boom or Bust? 82
Dialogue 88
Supplementary Reading Euro's triumphant start leaves many challenges 91
Unit 6 Securies and Stocks 94
Text Stock Market 95
Case Study The Traps in Stock Markets 100
Dialogue 106
Supplementary Reading Introduction to the Chinese Stock Markets 107
Unit 7 Insurance Industry 109
Text Social Insurance 110
Case Study Life Insurance 117
Dialogue 126
Supplementary Reading Through the Fire 129
Unit 8 Business Law 133
Text Introduction of Business Law 134
Case Study "I have a dream" 143
Dialogue 148
Supplementary Reading A Legal System in Society 155
Unit 9 E-Commerce 157
Text E-Commerce: A Kind of New Commercial Tool 158
Case Study Dell—A Big Giant in E-Commerce World 165
Dialogue 171
Supplementary Reading Welcome to Global Business Net 175