- 作 者：井升华总主编；何江胜册主编
- 出 版 社：北京：外语教学与研究出版社
- 出版年份：2002
- ISBN：7560025781
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Unit One Culture 1
Topic Reading:Extracts About Culture 1
Extract 1 Understanding Culture 1
Extract 2 Subculture,Microculture,Minority,and Ethnic Group 4
Extract 3 The Cross-Cultural Approach and Its Impact on Truths About Human Behavior 6
Extract 4 Culture and Language 9
Extract 5 Ethnocentrism and Stereotypes 12
Supporting Reading Matcrials for Information and Discussion 14
Extract 1 Anthropology and Culture 14
Extract 2 Intercultural Issues within and among Multinational Corporations 17
Unit Two Education 20
Topic Reading:Extracts About Education 20
Extract 1 Understanding Education 20
Extract 2 Education in Ancient Greece 23
Extract 3 Education in Ancient China 26
Extract 4 Higher Education 30
Extract 5 Universities Changing to Meet the Needs of the 21st Century 34
Supporting Reading Materials for Information and Discussion 37
Extract 1 Educational Goals 37
Extract 2 Postgraduate Education in America 39
Unit Three Science 42
Topic Reading:Extracts About Science 42
Extract 1 Understanding Science 42
Extract 2 Modern science 44
Extract 3 Science and Human Welfare 47
Extract 4 Scientific Knowledge and Young Scientist 51
Extract 5 MIT's Leadershape Program 53
Supporting Reading Materials for Information and Discussion 56
Extract 1 Genetic Engineering and Biotechnology 56
Extract 2 The Second Industrial Revolution 58
Unit Four Entertainment 61
Topic Reading:Extracts About Entertainment 61
Extract 1 Theater 61
Extract 2 Music 65
Extract 3 Motion Pictures 68
Extract 4 Television 73
Extract 5 Gambling 76
Supporting Reading Materials for Information and Discussion 79
Extract 1 Chinese Theater 79
Extract 2 American Show Business in the 19th Century 82
Unit Five Management 87
Topic Reading:Extracts About Management 87
Extract 1 Understanding Management 87
Extract 2 The Management of Work 89
Extract 3 The Management of Organizations 92
Extract 4 Managing People in Organizations 95
Extract 5 Skills and Roles of Managers 99
Supporting Reading Materials for Information and Discussion 103
Extract 1 Managemment For the Future 103
Extract 2 Symbolic Management 105
Unit Six Marketing 108
Topic Reading:Extracts About Marketing 108
Extract 1 Understanding Marketing 108
Extract 2 The Exchange Process 110
Extract 3 Customer's Needs and Wants 113
Extract 4 Nonprofit Marketing 116
Extract 5 Global Marketing 119
Supporting Reading Materials for Information and Discussion 122
Extract 1 Promotion Methods 122
Extract 2 Advertising 123
Extract 3 Branding 124
Unit Seven Sports 127
Topic Reading:Extracts About Sports 127
Extract 1 Sport Competition as Preparation for Life 127
Extract 2 Olympic Games 130
Extract 3 Soccer 136
Extract 4 National Basketball Association 140
Extract 5 Track and Field Events 143
Supporting Reading Materials for Information and Discussion 149
Extract 1 Who's the Greatest of All？ 149
Extract 2 Vicious and Dangerous Sports Should be Banned by Law 150
Unit Eight Tourism 152
Topic Reading:Extracts About Tourism 152
Extract 1 Understanding Tourism 152
Extract 2 Sociology of Tourism 155
Extract 3 The Growth of Cultural Tourism 159
Extract 4 Tourism and Peace 162
Extract 5 Types of Tourism 166
Supporting Reading Materials for Information and Discussion 169
Extract 1 The Great Wall 169
Extract 2 Niagara Falls 171
Unit Nine Legal System 174
Topic Reading:Extracts About Legal System 174
Extract 1 Development of Law 174
Extract 2 Thc Functions of the Legal System 176
Extract 3 Courts in the United Kingdom 180
Extract 4 The Structure of American Law:The courts 184
Extract 5 Legitimacy and Morality 191
Supporting Reading Materials for Information and Discussion 195
Criminal Procedures in the American Courts 195
Unit Ten Scientific Writing 202
Topic Reading:Extracts About Scientific Writing 202
Extract 1 Understanding Scientific Writing 202
Extract 2 What Is a Scientific Paper 205
Extract 3 How to Prepare the Title 209
Extract 4 How to Prepare the Abstract 212
Extract 5 How to Write the Paper Itself 215
Supporting Reading Materials for Information and Discussion 221
Extract 1 How to State the Acknowledgments 221
Extract 2 How to Write the References 222
Key to the Exercises 225
Glossary 239
Bibliography 252