- 作 者：孔庆炎，刘鸿章总主编；余渭深主编；教育部《新编实用英语》教材编写组编
- 出 版 社：北京：高等教育出版社
- 出版年份：2003
- ISBN：7040134497
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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1 LAUNCHING A NEW PRODUCT 1
Section 1 Talking Face to Face 1
Section 2 Being All Ears 4
Section 3 Maintaining a Sharp Eye 6
Passage A Buying A House of Our Own 6
Passage B Haier Culture,Haier Brand and Haier Idea 8
Section 4 Trying Your Hand 11
Having Some Fun 13
Section 1 Talking Face to Face 15
2 PROMOTING ACTIVITIES 15
Section 2 Being All Ears 18
Section 3 Maintaining a Sharp Eye 20
Passage A Marketing:Key to Producing Bestsellers 20
Passage B Business Is Business Around the World,or Is It? 22
Section 4 Trying Your Hand 24
Having Some Fun 27
3 A COMPANY PROSPECTUS 28
Section 1 Talking Face to Face 28
Section 2 Being All Ears 31
Passage A A Perfectly Fair Business Deal 33
Section 3 Maintaining a Sharp Eye 33
Passage B A Perfectly Fair Business Deal(continued) 35
Section 4 Trying Your Hand 38
Having Some Fun 41
4 PURCHASE AND PAYMENT 42
Section 1 Talking Face to Face 42
Section 2 Being All Ears 45
Section 3 Maintaining a Sharp Eye 47
Passage A My Shopping Experiences 47
Passage B Convenience Is Most Important 49
Section 4 Trying Your Hand 52
Having Some Fun 57
5 TRAINING AND LEANING 58
Section 1 Talking Face to Face 58
Section 2 Being All Ears 61
Section 3 Maintaining a Sharp Eye 63
Passage A My Study-Abroad Experience at Lancaster University 63
Passage B Continuous Learning 65
Section 4 Trying Your Hand 68
Having Some Fun 71
Section 1 Talking Face to Face 72
6 PARTNERSHIP AND COOPERATION 72
Section 2 Being All Ears 75
Section 3 Maintaining a Sharp Eye 77
Passage A Thai Perceptions of Expat Colleagues——Survey Results 77
Passage B A Teacher Goes Deep into China 80
Section 4 Trying Your Hand 83
Having Some Fun 86
7 BRANDS AND ADVERTISEMENTS 87
Section 1 Talking Face to Face 87
Section 2 Being All Ears 90
Section 3 Maintaining a Sharp Eye 92
Passage A Brand Name 92
Passage B Brand China 95
Section 4 Trying Your Hand 98
Having Some Fun 100
8 SHARING THE LOSS 102
Section 1 Talking Face to Face 102
Section 2 Being All Ears 106
Section 3 Maintaining a Sharp Eye 108
Passage A Insurance 108
Passage B Don t Slip up on Your Cover 110
Section 4 Trying Your Hand 112
Having Some Fun 117
9 BUSY AGENDA AND SCHEDULE 118
Section 1 Talking Face to Face 118
Section 2 Being All Ears 122
Section 3 Maintaining a Sharp Eye 124
Passage A Interview:Michelle Nguyen,President of LCD Designs Inc. 124
Passage B Michael Dell and HlS Business 127
Section 4 Trying Your Hand 129
Having Some Fun 133
Section 1 Talking Face to Face 134
10 DEVELOPMENT PLANNING 134
Section 2 Being All Ears 137
Section 3 Maintaining a Sharp Eye 140
Passage A WTO Membership:a Win-win Situation 140
Passage B Love Nature and Create a Green Culture 142
Section 4 Trying Your Hand 145
Having Some Fun 148
SELF-ASSESSMENT 149
KEYS TRANSLATIONS 166
VOCABULARY PHRASES 230