- 作 者：沈岗，姚键主编
- 出 版 社：成都：西南财经大学出版社
- 出版年份：2010
- ISBN：9787811386080
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Chapter 1 Writing Process for Business Letters(1)—Prewriting 1
1．Approaching the Writing Process Systematically 1
2．The Prewriting Phase of Composition 3
Chapter 2 Writing Process for Business Letters(2)—Writing 13
1．Researching Data and Generating Ideas 13
2．Organizing Data 19
3．Composing the First Draft 23
Chapter 3 Writing Process for Business Letters(3)—Revising 33
1．Revising Messages 33
2．Proofreading for the Finishing Touch 40
3．Evaluating the Product 42
Chapter 4 Business Letters Writing 46
1．Envelope Addressing 46
2．The Layout of Business Letters 48
Chapter 5 Establishing Business Relations 65
1．General Introduction 65
2．Channels for Information of Potential Partners 65
3．The Requirements for Writing the First Inquiry 66
4．Status Inquiry 66
5．Applying the 3-x-3 Writing Process to Letters of Establishing Business Relations 67
6．Module letter 69
7．Specimen Letters 71
Chapter 6 Inquiry and Reply 82
1．General Introduction 82
2．Classification of Inquiry 82
3．The Requirements for Writing 83
4．Applying the 3-x-3 Writing Process to Letters of Inquiry and Reply 83
5．Module Letters 85
6．Specimen Letters 88
Chapter 7 Offers and Counter-offers 95
1．General Introduction 95
2．The Definitions of Offer and Counter-offer 95
3．Classification of Offers 96
4．The Requirements for Writing 96
5．Apply the 3-x-3 Writing Process to Letters of Offers 99
6．Specimen Letters 100
Chapter 8 Orders and Their Fulfillment 109
1．General Introduction 109
2．The Content of an Order 109
3．The Content of Seller's Acceptance 110
4．The Obligations of the Buyer and the Seller 110
5．Four Pointers for Writing Rejecting Letters 111
6．Applying the 3-x-3 writing process to making an order letter 112
7．Module Letter 113
Chapter 9 Payment 123
1．General Introduction 123
2．Modes of Payment 123
3．The Definition and Classification of the L/C 125
4．The Basic Contents of the L/C 126
5．The Ways of Opening and Amending of the L/C 126
6．Applying the 3-x-3 Writing Process to Letters of Payment 127
7．Specimen Letters 129
Chapter 10 Shipment 142
1．General Introduction 142
2．The Shipping Documents 143
3．Applying the 3-x-3 Writing Process to Letters of Shipment 147
4．Specimen Letters 148
Chapter 11 Packing 157
1．General Introduction 157
2．Classification of Packing 157
3．Marks of Packing 158
4．Applying the 3-x-3 Writing Process to Letters of Packing 160
5．Specimen Letters 162
Chapter 12 Cargo Transport Insurance 172
1．General Introduction 172
2．Kinds of Risks 172
3．Total Loss and Partial Loss 173
4．Main Types of Insurance Coverage 174
5．Additional Risks 174
6．Commodity Inspection 175
7．Arbitration 176
8．Applying the 3-x-3 Writing Process to Letters of Insurance 177
Chapter 13 Complaints and Claims 195
1．General Introduction 195
2．Types of Complaints 195
3．Rules about Dealing with Complaints 196
4．Applying the 3-x-3 Writing Process to Letters of Complaints 197
5．Module Letter 198
6．Specimen Letters 201
Chapter 14 Agencies 214
1．General Introduction 214
2．The Types of Agencies 215
3．The Contents of an Agency Agreement 215
4．Applying the 3-x-3 Writing Process to Letters Concerning Agency 216
5．Module Agency Agreement(Sole Agent) 218
6．Specimen Letters 222
Chapter 15 Business Contract 231
1．General Introduction 231
2．The Contents of a Sales Contract 232
3．Lexical Features of Contract English 232
4．Specimen Sales Contracts 235
References 250