
- 作 者:李蕾主编
- 出 版 社:北京:对外经济贸易大学出版社
- 出版年份:2011
- ISBN:9787566301185
- 标注页数:321 页
- PDF页数:47 页
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Unit One Business Letter-Writing and Its Layout 1
Part One:Teaching Aims and Requirements 1
Part Two:Study of Business Letter-Writing 1
Part Three:Notes 24
Part Four:Exercises 30
Unit Two Faxes and E-mails 37
Part One:Teaching Aims and Requirements 37
Part Two:Study of Fax 37
Part Three:Study of E-mail 41
Part Four:Notes 45
Part Five:Exercises 47
Unit Three Establishing Business Relations 51
Part One:Teaching Aims and Requirements 51
Part Two:Study of Background Knowledge 51
Part Three:Study of Sample Letters 56
Part Four:Associative Thinking 72
Part Five:Exercises 75
Unit Four Enquiries and Replies 81
Part One:Teaching Aims and Requirements 81
Part Two:Study of Background Knowledge 81
Part Three:Study of Sample Letters 85
Part Four:Associative Thinking 98
Part Five:Exercises 100
Unit Five Offers and Counteroffers 105
Part One:Teaching Aims and Requirements 105
Part Two:Study of Background Knowledge 105
Part Three:Study of Sample Letters 110
Part Four:Associative Thinking 118
Part Five:Exercises 120
Unit Six Letters of Ordering 125
Part One:Teaching Aims and Requirements 125
Part Two:Study of Background Knowledge 125
Part Three:Study of Sample Letters 131
Part Four:Associative Thinking 146
Part Five:Exercises 150
Unit Seven Terms of Payment 155
Part One:Teaching Aims and Requirements 155
Part Two:Study of Background Knowledge 155
Part Three:Study of Sample Letters 163
Part Four:Associative Thinking 183
Part Five:Exercises 186
Unit Eight Shipment 193
Part One:Teaching Aims and Requirements 193
Part Two:Study of Background Knowledge 193
Part Three:Study of Sample Letters 199
Part Four:Associative Thinking 210
Part Five:Exercises 213
Unit Nine Insurance 217
Part One:Teaching Aims and Requirements 217
Part Two:Study of Background Knowledge 217
Part Three:Study of Sample Letters 222
Part Four:Associative Thinking 231
Part Five:Exercises 234
Unit Ten Complaints and Adjustments 237
Part One:Teaching Aims and Requirements 237
Part Two:Study of Background Knowledge 237
Part Three:Study of Sample Letters 239
Part Four:Associative Thinking 246
Part Five:Exercises 248
Unit Eleven Sales Letters 251
Part One:Teaching Aims and Requirements 251
Part Two:Study of Background Knowledge 251
Part Three:Study of Sample Letters 255
Part Four:Associative Thinking 266
Part Five:Exercises 268
Unit Twelve Common Business Documentation 273
Part One:Teaching Aims and Requirements 273
Part Two:Study of Background Knowledge 273
Part Three:Study of Commercial Invoice 280
Part Four:Associative Thinking 289
Part Five:Exercises 291
Unit Thirteen Contract 299
Part One:Teaching Aims and Requirements 299
Part Two:Study of Background Knowledge 299
Part Three:Study of Sample Contract 304
Part Four:Associative Thinking 313
Part Five:Exercises 315
Bibliography 320