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商务英语函电
  • 作 者:李蕾主编
  • 出 版 社:北京:对外经济贸易大学出版社
  • 出版年份:2011
  • ISBN:9787566301185
  • 标注页数:321 页
  • PDF页数:47 页
  • 请阅读订购服务说明与试读!

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Unit One Business Letter-Writing and Its Layout 1

Part One:Teaching Aims and Requirements 1

Part Two:Study of Business Letter-Writing 1

Part Three:Notes 24

Part Four:Exercises 30

Unit Two Faxes and E-mails 37

Part One:Teaching Aims and Requirements 37

Part Two:Study of Fax 37

Part Three:Study of E-mail 41

Part Four:Notes 45

Part Five:Exercises 47

Unit Three Establishing Business Relations 51

Part One:Teaching Aims and Requirements 51

Part Two:Study of Background Knowledge 51

Part Three:Study of Sample Letters 56

Part Four:Associative Thinking 72

Part Five:Exercises 75

Unit Four Enquiries and Replies 81

Part One:Teaching Aims and Requirements 81

Part Two:Study of Background Knowledge 81

Part Three:Study of Sample Letters 85

Part Four:Associative Thinking 98

Part Five:Exercises 100

Unit Five Offers and Counteroffers 105

Part One:Teaching Aims and Requirements 105

Part Two:Study of Background Knowledge 105

Part Three:Study of Sample Letters 110

Part Four:Associative Thinking 118

Part Five:Exercises 120

Unit Six Letters of Ordering 125

Part One:Teaching Aims and Requirements 125

Part Two:Study of Background Knowledge 125

Part Three:Study of Sample Letters 131

Part Four:Associative Thinking 146

Part Five:Exercises 150

Unit Seven Terms of Payment 155

Part One:Teaching Aims and Requirements 155

Part Two:Study of Background Knowledge 155

Part Three:Study of Sample Letters 163

Part Four:Associative Thinking 183

Part Five:Exercises 186

Unit Eight Shipment 193

Part One:Teaching Aims and Requirements 193

Part Two:Study of Background Knowledge 193

Part Three:Study of Sample Letters 199

Part Four:Associative Thinking 210

Part Five:Exercises 213

Unit Nine Insurance 217

Part One:Teaching Aims and Requirements 217

Part Two:Study of Background Knowledge 217

Part Three:Study of Sample Letters 222

Part Four:Associative Thinking 231

Part Five:Exercises 234

Unit Ten Complaints and Adjustments 237

Part One:Teaching Aims and Requirements 237

Part Two:Study of Background Knowledge 237

Part Three:Study of Sample Letters 239

Part Four:Associative Thinking 246

Part Five:Exercises 248

Unit Eleven Sales Letters 251

Part One:Teaching Aims and Requirements 251

Part Two:Study of Background Knowledge 251

Part Three:Study of Sample Letters 255

Part Four:Associative Thinking 266

Part Five:Exercises 268

Unit Twelve Common Business Documentation 273

Part One:Teaching Aims and Requirements 273

Part Two:Study of Background Knowledge 273

Part Three:Study of Commercial Invoice 280

Part Four:Associative Thinking 289

Part Five:Exercises 291

Unit Thirteen Contract 299

Part One:Teaching Aims and Requirements 299

Part Two:Study of Background Knowledge 299

Part Three:Study of Sample Contract 304

Part Four:Associative Thinking 313

Part Five:Exercises 315

Bibliography 320

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