- 作 者：清华大学经济管理学院，北京大学光华管理学院主编
- 出 版 社：北京：科学出版社
- 出版年份：2011
- ISBN：9787030325457
- 标注页数：124 页
- PDF页数：130 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源130 ≥124页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
A Reflection of My 30-Year Journey as a Marketing Scholar:"He Who Overcomes Himself is Strong,and He Who is content is Rich"?&Zhou Nan 1
Bilateral Effects of Pro-China Ads of Multinational Brands:A Win-win or a Trade-off Situation?&Feng Wenting,Wu Xianjun,Peng Siqing 8
A Study on the Effect of Face Perception on the Implicit and Explicit Brand Attitude toward Country of Origin&Shi Zhuomin,Fan Lijie,Wen Linlin 25
The Impact of Time Concept on Consumers'Choice between Virtue and Vice&Tong Luqiong,Zheng Yuhuang,Zhao Ping 42
Consumer's Lucky Superstitious Decision Making Basing on Illusion of Control&Wang Jingyi,Wang Haizhong 51
The Impacts of an Additional Hedonic/Utilitarian Goal on the Evaluation of the Preference of Means&Du Xiaomeng,Zhang Li 59
Do Consumers Pay Voluntarily?The Inner Drivers of Consumer's Willingness to Pay under PWYW Pricing&Zhang Hui,Bai Changhong 85
Prediction and Analysis of Customer Loss Based Beta-geometric/NBD Model&Wang Xiening 102
Customer Empowerment and its Relationship with Service Fairness&Han Xiaoyun,Xie Lishan,Yang Junfeng 111