- 作 者：潘惠霞主编
- 出 版 社：北京：高等教育出版社
- 出版年份：2010
- ISBN：9787040292831
- 标注页数：309 页
- PDF页数：317 页
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Unit 1 E-commerce（Ⅰ） 1
Text A:Niche Marketing Strategies on eBay 1
Text B:Pierre Omidyar and His eBay 9
Unit 2 Intercultural Etiquette 17
Text A:Intercultural Business Etiquette and Protocol 17
Text B:Gift Giving and Dining Etiquette in Intercultural Situations 24
Unit 3 Global Brands 33
Text A:Best Global Brands 33
Text B:Will Yahoo!Feel the Love? 42
Unit 4 Cultural Differences 49
Text A:Working Through Language,Time,and Cultural Differences 49
Text B:Culture Shock:It's the Little Things That Count in the Biggest Ways 56
Unit 5 Online Security 65
Text A:Internal Auditors' Battle Against Fraud Ⅰ 65
Text B:Looming Online Security Threats in 2008 73
Unit 6 Corporate Security 81
Text A:Internal Auditors' Battle Against Fraud Ⅱ 81
Text B:Countering Espionage—A Modern Threat 90
Unit 7 Career Planning 97
Text A:Culture Affects Career and Life Planning 97
Text B:Chili,Hot Dogs,and the Family Legacy 106
Unit 8 Corporate Management 113
Text A:Inspirational Leadership in Difficult Times 113
Text B:Trust Rules:The Most Important Secret About Trust 122
Unit 9 Credit Cards 131
Text A:The Evolution of Credit Cards 131
Text B:American Views About Cards:Negative 146
Unit 10 Career Shift 157
Text A:Gates Looks into PC's Future as Career Shift Approaches 157
Text B:Amid Cheers and Tears,Gates Says Goodbye 169
Unit 11 E-commerce（Ⅱ） 177
Text A:E-commerce 177
Text B:Myths and Realities 190
Unit 12 Leadership（Ⅰ） 201
Text A:Business Story Telling 201
Text B:Treasure Island:The Power of Trade 209
Unit 13 Trade Protectionism 221
Text A:Protectionism 221
Text B:U.S.Government Favoritism Has Hurt Vietnamese Shrimp Farmers 230
Unit 14 Leadership（Ⅱ） 239
Text A:A Definition of Leadership 239
Text B:Leadership,Communication and Change 252
Unit 15 Effective Communication 261
Text A:Communication Skills 261
Text B:Principles of Defusing Hostility 275
Unit 16 Motivation 285
Text A:Motivation 285
Text B:Why Your Employees Are Losing Motivation 297