商务英语泛读 第1册

Unit One Company Organization and Management 1

Part One Lead-in and Warming-up 1

Part Two Texts 2

Text A ： What Management Is and Why Management Is Needed 2

Text B ： Time for the “Big Smart” Company 7

Part Three Business Simulation 9

Part Four Fun Time 10

Unit Two Corporate Culture and Office Relationship 12

Part One Lead-in and Warming-up 12

Part Two Texts 13

Text A ： Create a Positive Corporate Culture 13

Text B ： Dealing with an Office Relationship 17

Part Three Business Simulation 19

Part Four Fun Time 22

Unit Three Human Resources Management 23

Part One Lead-in and Warming-up 23

Part Two Texts 24

Text A ： In-service Training 24

Text B ： Job Satisfaction and Job Promotion/Raise in Pay 29

Part Three Business Simulation 31

Part Four Fun Time 33

Unit Four Business Documents 35

Part One Lead-in and Warming-up 35

Part Two Texts 36

Text A ： Introduction of Business Documents 36

Text B ： Differences between Business Letters and Business E-mail 42

Part Three Business Simulation 47

Part Four Fun Time 49

Unit Five Business Conferences 50

Part One Lead-in and Warming-up 50

Part Two Texts 51

Text A： Conducting Effective Business Conferences 51

Text B： Business Conference Handout， Report and Etiquette 56

Part Three Business Simulation 59

Part Four Fun Time 62

Unit Six Business Negotiation 64

Part One Lead-in and Warming-up 64

Part Two Texts 65

Text A ： The Steps of Business Negotiation 65

Text B ： The Acceptance Must Be Unconditional 72

Part Three Business Simulation 74

Part Four Fun Time 76

Unit Seven Business Etiquette 77

Part One Lead-in and Warming-up 77

Part Two Texts 78

Text A ： Business Etiquette in Pacific Rim Countries 78

Text B ： Etiquette and Business Etiquette 83

Part Three Business Simulation 85

Part Four Fun Time 88

Unit Eight Business Travel 89

Part One Lead-in and Warming-up 89

Part Two Texts 90

Text A： How to Plan for Business Travel 90

Text B： Business Travel Etiquette 95

Part Three Business Simulation 97

Part Four Fun Time 99

Unit Nine Marketing Strategy 101

Part One Lead-in and Warming-up 101

Part Two Texts 102

Text A ： Marketing Strategy and Marketing Mix 102

Text B ： Branding and Adveertising 108

Part Three Business Simulation 112

Part Four Fun Time 113

Unit Ten Finance Management and Control 116

Part One Lead-in and Warming-up 116

Part Two Texts 117

Text A ： Finance Management and Control 117

Text B ： Accounting 124

Part Three Business Simulation 127

Part Four Fun Time 131

参考答案 134

参考文献 140