- 作 者：李金林，赵哲，王琳主编；陈庶平，高菲，刘秀芹，王砚侠副主编
- 出 版 社：北京：清华大学出版社
- 出版年份：2016
- ISBN：9787302423577
- 标注页数：211 页
- PDF页数：215 页
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Training Module 1 Getting to Know the Job 1
Task 1-1 Going into Training 1
Task 1-2 Having a View of Foreign Trade Business 2
Task 1-3 Duties of a Foreign Trade Business Clerk 4
Task 1-4 Requirements for the Foreign Trade Business Clerk 6
Task 1-5 Setting up Training Courses for the Apprentice 9
Task 1-6 Help Yourself 10
Task 1-7 Testing Your Improvement 12
Training Module 2 Preparing for Foreign Trade 15
Task 2-1 Going into Training 15
Task 2-2 Collecting Information on Merchandise 16
Task 2-3 Designing Catalogue 18
Task 2-4 Calculating Price and Making Price List 20
Task 2-5 Help Yourself 23
Task 2-6 Testing Your Improvement 25
Training Module 3 Seeking Potential Business Partners 27
Task 3-1 Going into Training 27
Task 3-2 The Ways to Seek Potential Business Partners 30
Task 3-3 How to Choose ＆ Performin the Exhibition 33
Task 3-4 Being in the Canton Fair 35
Task 3-5 Help Yourself 40
Task 3-6 Testing Your Improvement 42
Training Module 4 Establishing Business Relations 46
Task 4-1 Going into Training 46
Task 4-2 Getting to know the Structure of Business Letters ＆ Addressing Envelopes 47
Task 4-3 Making Foreign Trade Correspondence Effective 55
Task 4-4 Writing Circular Letters to Establish Business Relations 58
Task 4-5 Help Yourself 64
Task 4-6 Testing Your Improvement 66
Training Module 5 Entering into Sales Contracts 70
Task 5-1 Going into Training 70
Task 5-2 Inquiring and Replying 71
Task 5-3 Making Offers 74
Task 5-4 Replying to Offers 82
Task 5-5 Help Yourself 87
Task 5-6 Testing Your Improvement 89
Training Module 6 Signing a Sales Contract 93
Task 6-1 Going into Training 93
Task 6-2 Filling out the Contract 94
Task 6-3 Signing the Contract 98
Task 6-4 Help Yourself 101
Task 6-5 Testing Your Improvement 103
Training Module 7 Fulfilling a Contract 107
Task 7-1 Going into Training 107
Task 7-2 Starting to Fulfill Contracts 108
Task 7-3 Dealing with L/C Business 112
Task 7-4 Communicating for Shipping Requirements 117
Task 7-5 Arranging Shipment 120
Task 7-6 Communicating after Shipment 122
Task 7-7 Help Yourself 125
Task 7-8 Testing Your Improvement 127
Training Module 8 Resolving Disputes Arising from Foreign Trade 131
Task 8-1 Going into Training 131
Task 8-2 Resolving Disputes from Contractual Negotiations 133
Task 8-3 Resolving Disputes from Contractual Executions 136
Task 8-4 Resolving Disputes Arising from Documentary Discrepancies 141
Task 8-5 Help Yourself 145
Task 8-6 Testing Your Improvement 147
Training Module 9 Cross Border E-commerce 150
Task 9-1 Going into Training 150
Task 9-2 Getting to Know CBEC 151
Task 9-3 Escrow Service 154
Task 9-4 Payment Methods of CBEC 157
Task 9-5 Choosing a Platform for CBEC 161
Task 9-6 Designing a Scheme for CBEC 166
Task 9-7 Starting CBEC 169
Task 9-8 Help Yourself 175
Task 9-9 Testing Your Improvement 179
Training Module 10 Internet Marketing 183
Task 10-1 Going into Training 183
Task 10-2 Internet Marketing Overview 185
Task 10-3 Search Engine Marketing 188
Task 10-4 SNS Marketing 192
Task 10-5 Data-driven Marketing 196
Task 10-6 Help Yourself 200
Task 10-7 Testing Your Improvement 205
Postscript The Fare well 208
参考文献 211