- 作 者：李大千著；梅丹理译
- 出 版 社：北京：五洲传播出版社
- 出版年份：2013
- ISBN：9787508526805
- 标注页数：141 页
- PDF页数：150 页
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Part Ⅰ Groundwork for Innovation-"One,Slow;Two,Notice;Three,Implement" 13
CHAPTER 1 "One-Slow”-From Eureka Tactics to Strategic Synergy 13
CHAPTER 2 "Two-Notice"-View the Enterprise at Hand;Watch Future Markets in the Distance 27
CHAPTER 3 The Three Implementations-Product Determination,Personnel Training and Sales Initiatives 37
1．Product Determination 37
2．Personnel Training 40
3．Sales Initiatives 44
Part Ⅱ Creative Wisdom-Refining the Five Masterful"Arts" 49
CHAPTER 4 Developmental Innovation-Changing from"Diverse|to"Complementary"under the Kangaroo Model 49
1．Find Out the"Effective Radius"of Multi-Innovation 49
2．Four Codes for Deciphering Successful Diversification 56
CHAPTER 5 Management Innovation-"Family Culture"Achieves Soft Power for Enterprise 61
CHAPTER 6 Marketing Innovation-Six"Sea Strategies"for World-Class Bulldozers 73
CHAPTER 7 Cost Innovation-Using 18 Kinds of Chinese Kungfu to Squeeze Water from a Towel 83
CHAPTER 8 Strategy Innovation-Vertically Integrating the Auto-Industry Chain 95
Part Ⅲ Innovation Pitfalls-Colorful Lights at the Crossroads 105
CHAPTER 9 Red Pitfall-How Far Is Your Company from Security? 105
1．Getting Away from Patent Risks 105
2．Fierce Patent Battles：All Technology is a Paper-Tiger 107
CHAPTER 10 Green Pitfall-How Far Are Your Products from the Future? 113
1．Find Out the"Second Curve"of a Company 113
2．Electric Cars："The Second Curve"of BYD in the Future 115
CHAPTER 11 Pitfall-How Far Are Your Products from the Terminal End? 121
1．From"Terminal War"to"Terminal Strategy" 121
2．Consumers'"Button"：Details of BYD's Success 122
CHAPTER 12 The Black Pitfall-How Far Are You from the Innovative Spirit? 127
CHAPTER 13 Purple Pitfall-How Far Are Youu from Marketing Innovation? 135
1．Customer Value is the Core of Innovation 135
2．Chinese Philosophy in BYD's Marketing Innovation 136