- 作 者：柯树人编著
- 出 版 社：北京：中国劳动社会保障出版社
- 出版年份：2006
- ISBN：7504556394
- 标注页数：177 页
- PDF页数：188 页
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LESSON 1 MEETINGS 1
A Few Thoughts on Meetings 1
Sample Letter of Invitation 11
LESSON 2 EXHIBITIONS 15
Tradeshows,Exhibitions and Expositions 15
What is a Meeting Planner? 24
LESSON 3 EVENTS 29
Bringing an Event to Life! 29
Scoring Big with Sports Events 41
LESSON 4 TRAVELS 46
The New Waves of Incentive Travel 46
Advertisement 57
LESSON 5 VENUE 63
Location,Location,and Location 63
Advertisement of a Convention Center 72
LESSON 6 FOOD AND BEVERAGE 77
How was the Food 77
Sample Invitation Cards 85
LESSON 7 AUDIO-VISUAL 91
Interpretation Translation 91
Sound and Light,Please! 101
LESSON 8 COMMUNICATION 107
Coordinating a Press Conference 107
How to Select and Invite Speakers 116
LESSON 9 REGISTRATION 121
Creating a Budget for a New Show 121
The XIX ABC Conference Registration Form 130
LESSON 10 CHECKLIST 137
A Checklist for Your Meeting 137
Writing a Thank-you Letter 145
LESSON 11 MEETING YOUR FUTURE 150
Writing a Perfect Cover Letter 150
Sample Resume 160
LESSON 12 FUTURE OF CONVENTION INDUSTRY 165
Having a Successful Meeting! 165
Online Meeting at Your Fingertips 173