- 作 者：林军，张宇宙著
- 出 版 社：北京：五洲传播出版社
- 出版年份：2013
- ISBN：9787508526775
- 标注页数：127 页
- PDF页数：137 页
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CHAPTER 1 A Man Named Ma Huateng 11
The Youthful Ma Huateng in Shenzhen 12
Shenzhen：A National Leader in Internet Innovation 13
An Engineer at Runxun Communications 14
A Subdued Style of Leadership 15
He Found His Other Half on QQ 18
CHAPTER 2 Ma Huateng's Partners and Friends 21
"Ponysoft"on CFido 22
Qiu Bojun and Ding Lei 24
Zhang Zhidong-Technical Genius and Shenzhen University Grad 26
Zeng Liqing the Marketing Whiz 27
Top Specialized Talents：Xu Chenhua and Chen Yidan 29
Other Founding Shareholders of Tencent 31
Startup Employees Who Came over to Tencent 33
A Five-Person Decision Making Group 36
CHAPTER 3 Adversaries Faced by Ma Huateng 41
Pang Shengdong：From"Mysteries of Women"to 51.com 42
What Happened between Tencent and Thousand Oaks 45
Ma Yun and Ma Huateng 48
CHAPTER 4 Investors Who Helped Ma Huateng 51
Lin Xiaosong and Lin Jianhuang：Two"Angel Investors" 51
20%Shares for IDG and PCCW 53
MIH Steps in As Tencent Shareholder 54
Market Offering in Hong Kong 56
Goldman Sachs Bank Makes Its Entry 56
Liu Zhiping Parachutes In 58
CHAPTER 5 Lead Product Manager Ma Huateng 61
Three Questions to Guarantee a"Measured Response" 62
Face to Face with the Product Manager 64
Domino Effect 67
Tencent Academy 68
CHAPTER 6 From OICQ to QQ 71
OICQ：A Product Conceived Because of a Lost Order 71
A Sinophone Revision of ICQ 73
Setting Off the QQ Craze 75
QQ.com Name Bought for$100,000 in America 78
CHAPTER 7 Text Messages Help Tencent Become the Earliest Profitable Internet Company 81
Internet Advertising and Member Fees 81
The Ultimate Fantasy of Virtual Telecom Operations 83
Mobile QQ 86
Fetion QQ vs.Cell Phone QQ 87
CHAPTER 8 A Virtual Consumption Empire with Almost 100 Million Users 91
Dongli Advertising Creates the"Fat Penguin" 91
Excess Coinage of QQ-Cash 93
Hacker Attacks and Stolen Account Fraud 96
CHAPTER 9 The Battle with Microsoft 101
CHAPTER 10 Adding a Portal and Search Engine 107
QQ.com 107
Moving into the Heart of the Internet 111
CHAPTER 11 Tencent's All-Out Battle in the Game Market 115
CHAPTER 12 Tencent Tries Innovation 119
Imitator or Innovator? 120
"Surpassive Imitation" 121
Innovation that Satisfies Customers'Needs 122
Saving for the Future 123
Patent Strategies 125