- 作 者：于翠萍，贝淑华，姜仕倩主编；郭怀照，郝薇，刘珺副主编
- 出 版 社：南京：南京大学出版社
- 出版年份：2015
- ISBN：9787305160318
- 标注页数：207 页
- PDF页数：215 页
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Unit 1 Fundamentals of Writing Business Letters 1
1.1 General Guidelines 1
1.2 Structure of a Business Letter 4
1.3 The Formats of a Business Letter 7
1.4 Addressing Envelopes 10
1.5 Exercises 12
Unit 2 Establishing Business Relations 13
2.1 Background Introduction 13
2.2 Structure of a Start Letter 14
2.3 Specimen Letters 15
2.4 Useful Expressions 26
2.5 Exercises 28
Unit 3 Enquires 31
3.1 Background Introduction 31
3.2 Structure of a Letter 31
3.3 Specimen Letters 33
3.4 Useful Expressions 41
3.5 Exercises 43
Unit 4 Offers 45
4.1 Background Introduction 45
4.2 Structure of a Letter 46
4.3 Specimen Letters 46
4.4 Useful Expressions 54
4.5 Exercises 55
Unit 5 Counter-Offers 58
5.1 Background Introduction 58
5.2 Structure of a Letter 58
5.3 Specimen Letters 59
5.4 Useful Expressions 66
5.5 Exercises 67
Unit 6 Conclusion of Business 69
6.1 Background Introduction 69
6.2 Structure of a Letter 69
6.3 Specimen Letters 70
6.4 Useful Expressions 77
6.5 Exercises 79
Unit 7 Sales Promotion 81
7.1 Background Introduction 81
7.2 Writing Guide 82
7.3 Specimen Letters 83
7.4 Useful Expressions 91
7.5 Exercises 92
Unit 8 Payment 94
8.1 Background Introduction 94
8.2 Writing Guide 96
8.3 Specimen Letters 97
8.4 Useful Expressions 104
8.5 Exercises 106
Unit 9 Letter of Credit 108
9.1 Background Introduction 108
9.2 Structure of a Letter 110
9.3 Specimen Letters 112
9.4 Useful Expressions 119
9.5 Exercises 121
Unit 10 Packing 126
10.1 Background Introduction 126
10.2 Structure of a Letter 129
10.3 Specimen Letters 130
10.4 Useful Expressions 138
10.5 Exercises 139
Unit 11 Making Shipment 142
11.1 Background Introduction 142
11.2 Structure of a Letter 143
11.3 Specimen Letters 144
11.4 Useful Expressions 154
11.5 Exercises 156
Unit 12 Insurance 158
12.1 Background Introduction 158
12.2 Structure ofa Letter 159
12.3 Specimen Letters 160
12.4 Useful Expressions 164
12.5 Exercises 165
Unit 13 Complaints and Claims 167
13.1 Background Introduction 167
13.2 Structure of a Letter 169
13.3 Specimen Letters 171
13.4 Useful Expressions 178
13.5 Exercises 179
Unit 14 Agency 182
14.1 Background Introduction 182
14.2 Structure of a Letter 183
14.3 Specimen Letters 184
14.4 Useful Expressions 191
14.5 Exercises 192
附录 外贸函电常用英语缩略语 194
参考文献 207