
- 作 者:翁凤翔,郭桂杭总主编;王文捷,白佳芳主编
- 出 版 社:重庆:重庆大学出版社
- 出版年份:2017
- ISBN:9787568901871
- 注意:在使用云解压之前,请认真核对实际PDF页数与内容!
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Unit 1 Job Interview 1
Part Ⅰ Warming-up 2
Part Ⅱ Pronunciation Listening 2
Part Ⅲ Focus on Listening 3
Listening 1 Job Advertisements 3
Listening 2 Applying for the Marketing Position 4
Listening 3 Job Interview:Rules and Advice 6
Part Ⅳ Language Study 7
Part Ⅴ Communicative Activity 8
Unit 2 Working Together 9
Part Ⅰ Warming-up 10
Part Ⅱ Pronunciation Listening 10
Part Ⅲ Focus on Listening 11
Listening 1 Requesting and Offering Help 11
Listening 2 Getting Along with Co-Workers 13
Listening 3 Writing a Self-Introduction Letter 14
Part Ⅳ Language Study 15
Part Ⅴ Communicative Activity 16
Unit 3 Job Descriptions 17
Part Ⅰ Warming-up 18
Part Ⅱ Pronunciation Listening 18
Part Ⅲ Focus on Listening 19
Listening 1 Different Departments of a Company 19
Listening 2 Office Regulations 20
Listening 3 Job Description:Office Manager 22
Part Ⅳ Language Study 23
Part Ⅴ Communicative Activity 24
Unit 4 Company History 25
Part Ⅰ Warming-up 26
Part Ⅱ Pronunciation Listening 26
Part Ⅲ Focus on Listening 27
Listening 1 History of Apple Inc 27
Listening 2 Initial Development of Samsung 28
Listening 3 The Ray Kroc Story—McDonald's Facts and History 29
Part Ⅳ Language Study 31
Part Ⅴ Communicative Activity 31
Unit 5 Career Development 32
Part Ⅰ Warming-up 33
Part Ⅱ Pronunciation Listening 33
Part Ⅲ Focus on Listening 34
Listening 1 The Importance of Communication in Career Development 34
Listening 2 On-the-job Training(OJT) 35
Listening 3 Asking for a Salary Raise 36
Part Ⅳ Language Study 38
Part Ⅴ Communicative Activity 39
Unit 6 Making Business Connections 40
Part Ⅰ Warming-up 41
Part Ⅱ Pronunciation Listening 41
Part Ⅲ Focus on Listening 42
Listening 1 Making Appointments 42
Listening 2 Building Business Relationships 44
Listening 3 Non-Verbal Communication in Building Relationships 45
Part Ⅳ Language Study 46
Part Ⅴ Communicative Activity 47
Unit 7 Ordering Goods 48
Part Ⅰ Warming-up 49
Part Ⅱ Pronunciation Listening 49
Part Ⅲ Focus on Listening 50
Listening 1 Calling for an Order 50
Listening 2 Placing an Order 52
Listening 3 Deliveries and Suppliers 53
Part Ⅳ Language Study 54
Part Ⅴ Communicative Activity 54
Unit 8 Signing a Contract 55
Part Ⅰ Warming-up 56
Part Ⅱ Pronunciation Listening 56
Part Ⅲ Focus on Listening 57
Listening 1 Electronic Contract 57
Listening 2 Signing an Employment Contract 58
Listening 3 Things to Consider Before Signing a Contract 59
Part Ⅳ Language Study 60
Part Ⅴ Communicative Activity 61
Unit 9 Marketing 62
Part Ⅰ Warming-up 63
Part Ⅱ Pronunciation Listening 63
Part Ⅲ Focus on Listening 64
Listening 1 Inbound Marketing 64
Listening 2 Making Time for Marketing 65
Listening 3 Telemarketing 66
Part Ⅳ Language Study 67
Part Ⅴ Communicative Activity 68
Unit 10 Advertising 69
Part Ⅰ Warming-up 70
Part Ⅱ Pronunciation Listening 70
Part Ⅲ Focus on Listening 71
Listening 1 Change the Odds 71
Listening 2 Marketing v.s.Advertising:What's the Difference? 72
Listening 3 Secrets to Succeed at Video Advertising 73
Part Ⅳ Language Study 75
Part Ⅴ Communicative Activity 75
Unit 11 Preparing for a Business Travel 76
Part Ⅰ Warming-up 77
Part Ⅱ Pronunciation Listening 77
Part Ⅲ Focus on Listening 78
Listening 1 Booking Flights and Hotels 78
Listening 2 Learning About the Business Trip 79
Listening 3 How to Pack for Air Travel 80
Part Ⅳ Language Study 82
Part Ⅴ Communicative Activity 82
Unit 12 Business Investment 83
Part Ⅰ Warming-up 84
Part Ⅱ Pronunciation Listening 84
Part Ⅲ Focus on Listening 85
Listening 1 Investment Environment 85
Listening 2 A Conversation with Adrian Fortino,Invest Detroit 86
Listening 3 Four Essentials of Small Business Investment 87
Part Ⅳ Language Study 89
Part Ⅴ Communicative Activity 89
Unit 13 Business Culture 91
Part Ⅰ Warming-up 92
Part Ⅱ Pronunciation Listening 92
Part Ⅲ Focus on Listening 93
Listening 1 BMW's Corporate Culture 93
Listening 2 Understanding Cultural Gaps for Business Travelers 95
Listening 3 The U.S.Business Culture 96
Part Ⅳ Language Study 97
Part Ⅴ Communicative Activity 98
Unit 14 Business Negotiation 99
Part Ⅰ Warming-up 100
Part Ⅱ Pronunciation Listening 100
Part Ⅲ Focus on Listening 101
Listening 1 Negotiations on Service and Contract 101
Listening 2 Negotiation on a Request 102
Listening 3 How to Win a Business Negotiation 104
Part Ⅳ Language Study 105
Part Ⅴ Communicative Activity 105
Unit 15 Planning for the Future 106
Part Ⅰ Warming-up 107
Part Ⅱ Pronunciation Listening 107
Part Ⅲ Focus on Listening 108
Listening 1 A Business Plan 108
Listening 2 A Conversation about Fiat's Future Plan 109
Listening 3 Prepare a Business Plan for Growth 110
Part Ⅳ Language Study 112
Part Ⅴ Communicative Activity 112
Reference Keys & Scripts 113
参考文献 193