- 作 者：贺雪娟；邓曼英；刘玉丹著
- 出 版 社：北京：高等教育出版社
- 出版年份：2011
- ISBN：9787040318159
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Unit 1 Trade Practice 1
Section Ⅰ Trade Terms 1
Section Ⅱ UCP 600 6
Section Ⅲ Incoterms 2000 11
Unit 2 Trade Policy 13
Section Ⅰ Chinas Foreign Trade Policy after WTO Accession 13
Section Ⅱ U.S.Foreign Trade and Global Economic Policies 19
Section Ⅲ EU MustLead on Trade Policy 23
Unit 3 Global Market Place 25
Section Ⅰ Emerging Markets 25
Section Ⅱ The Marketplace of North America 30
Section Ⅲ The BRICs 35
Unit 4 Trade Procedure 37
Section Ⅰ Trade Procedure 37
Section Ⅱ Transportation 43
Section Ⅲ Documents Used in International Trade Procedure 47
Unit 5 Busi ness Contract 49
Section Ⅰ Business Contract 49
Section Ⅱ Sales Contract 55
Section Ⅲ General Introduction to CISG 60
Unit 6 Foreign Exchange 63
Section Ⅰ Foreign Exchange Market 63
Section Ⅱ Foreign Exchange Rate 69
Section Ⅲ New Currency—Euro 73
Unit 7 Management in International Business 75
Section Ⅰ International Operations Management 75
Section Ⅱ Human Resource Management 81
Section Ⅲ ISO 9001 86
Unit 8 The Role of Culture in Business 89
Section Ⅰ The Cultural Dimension of International Business 89
Section Ⅱ The Role ofJapanese Culture in Business 95
Section Ⅲ Cultural Awareness 100
Unit 9 International Strategic Alliances 103
Section Ⅰ International Strategic Alliances 103
Section Ⅱ European Union 108
Section Ⅲ WTO,NAFTA and APEC 112
Unit 10 CroSS-cultural Communication 115
Section Ⅰ Cross.culture in International Business 115
Section Ⅱ Company Language 121
Section Ⅲ Cross.cultural Communication 125
Glossary 127
Useful Expressions 139