
- 作 者:蒋景东,李辉主编;项燕,张万里,颜碧宇副主编
- 出 版 社:北京:机械工业出版社
- 出版年份:2011
- ISBN:9787111335368
- 标注页数:200 页
- PDF页数:208 页
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Project 1 English of Social Intercourse 1
Task 1 Business Introduction 2
Task 2 Business Calls 7
Project 2 Business Entertainment 14
Task 1 Business Appointments and Banquets 15
Task 2 Hotel Accommodation 22
Task 3 Visiting Trade Fairs,Show Rooms and Factories 27
Project 3 Conference Organization and Arrangement 35
Task 1 Designing Conference Invitation Letters 36
Task 2 Introduction of Conference 41
Task 3 Conference Agenda 47
Task 4 Introducing Distinguished Guests 50
Task 5 Conference Service 55
Project 4 Recruitment 60
Task 1 Making Resumes 61
Task 2 Interview 65
Task 3 Employee Contracts 73
Task 4 Job Descriptions and Titles 77
Task 5 Job Responsibilities 83
Project 5 Introduction of a Company 89
Task 1 Describing Company's Organizational Structure 90
Task 2 Introducing the Functions of Products 95
Task 3 Advertisements 101
Task 4 Introduction of Technical Features of Products 106
Task 5 Product Presentation 111
Task 6 Expressions of Product Promotion 116
Project 6 International Trade 122
Task 1 Establishing Business Relations 123
Task 2 Credit Investigation 127
Task 3 Making a Negotiation Plan 131
Task 4 Skills of Concessions in Business Negotiation of Price 135
Task 5 Enquiry and Reply 138
Task 6 Offer,Counter-offer and Acceptance 142
Task 7 Order and Acknowledgement 146
Task 8 Terms of Payment 150
Task 9 Contract,Discount and Commission 158
Task 10 Packing and Shipment 163
Task 11 Insurance 167
Task 12 Agency and Inspection 171
Task 13 Claims and Arbitration 177
Project 7 Banking 182
Project 8 Business Report 187
附录 193
附录1 商务交往中应避免的话题 193
附录2 银行业务部门名称英汉对照 193
附录3 常用行政职位用语 194
附录4 常用合同词汇 196
附录5 商务英语实训练习 197
参考文献 200