商务英语

作者：刘靖主编；元静，张雪颖，于嘉琪副主编
出版社：北京：北京邮电大学出版社
出版年份：2012
ISBN：9787563531509
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Unit 1 Introduction 1

Learning goals 1

Introduction 1

PartⅠ．Job Interviews 2

Part Ⅱ．Introduction to a Company 8

Part Ⅲ．Glossary 10

Part Ⅳ．Culture＆Etiquette 12

Part Ⅴ．Exercise 15

Unit 2 Analysis of the Trade Project 19

Learning goals 19

Introduction 19

Part Ⅰ．At the Meeting 20

Part Ⅱ．Choice of the Project 23

Part Ⅲ．Glossary 26

Part Ⅳ．Culture＆Etiquette 29

Part Ⅴ．Exercise 31

Unit 3 Trade Cooperation 33

Learning goals 33

Introduction 33

Part Ⅰ．Establishing Business Relationship 34

Part Ⅱ．Business Communication 36

Part Ⅲ．Glossary 41

Part Ⅳ．Culture＆Etiquette 43

Part Ⅴ．Exercise 45

Unit 4 Sales Promotion 49

Learning goals 49

Introduction 49

Part Ⅰ．At the Import and Export Fair 50

Part Ⅱ．Marketing Strategy 54

Part Ⅲ．Glossary 57

Part Ⅳ．Culture＆Etiquette 59

Part Ⅴ．Exercise 62

Unit 5 Business Reception 65

Learning goals 65

Introduction 65

Part Ⅰ．Meeting at the Airport 66

Part Ⅱ．Visiting a Factory 68

Part Ⅲ．Glossary 71

Part Ⅳ．Culture＆Etiquette 73

Part Ⅴ．Exercise 75

Unit 6 Business Negotiations 78

Learning goals 78

Introduction 78

Part Ⅰ．Preparing for the Negotiation 78

Part Ⅱ．Negotiation Strategies 82

Part Ⅲ．Glossary 86

Part Ⅳ．Culture＆Etiquette 90

Part Ⅴ．Exercise 91

Unit 7 Sign a Contract 94

Learning goals 94

Introduction 94

Part Ⅰ．At the Contract Signing Ceremony 95

Part Ⅱ．Contract 99

Part Ⅲ．Glossary 102

Part Ⅳ．Culture＆Etiquette 105

Part Ⅴ．Exercise 107

Unit 8 Execution of Contract 109

Learning goals 109

Introduction 109

Part Ⅰ．At the Customs Hall 110

Part Ⅱ．Execution of Export Goods 112

Part Ⅲ．Glossary 115

Part Ⅳ．Culture＆Etiquette 118

Part Ⅴ．Exercise 124

Unit 9 Customer Service 127

Learning goals 127

Introduction 127

Part Ⅰ．Dealing with Customer Complaints 128

Part Ⅱ．Customer Care 132

Part Ⅲ．Glossary 134

Part Ⅳ．Culture＆Etiquette 136

Part Ⅴ．Exercise 137

Unit 10 New Business Proposal 141

Learning goals 141

Introduction 141

Part Ⅰ．Business Traveling Abroad 141

Part Ⅱ．Business Report 145

Part Ⅲ．Glossary 148

Part Ⅳ．Culture＆Etiquette 150

Part Ⅴ．Exercise 152

参考文献 156