当前位置：商务英语pdf电子书下载 > 语言文字

商务英语

商务英语

商务英语

作者：刘靖主编；元静，张雪颖，于嘉琪副主编
出版社：北京：北京邮电大学出版社
出版年份：2012
ISBN：9787563531509
标注页数：156 页
PDF页数：164 页
请阅读订购服务说明与试读!

文档类型

价格(积分)

购买连接

试读

PDF格式

8

订购服务说明

1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。

2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源164 ≥156页】

图书下载及付费说明

1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。

2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)

3、所有的电子图书都是原书直接扫描方式制作而成。

Unit 1 Introduction 1

Learning goals 1

Introduction 1

PartⅠ．Job Interviews 2

Part Ⅱ．Introduction to a Company 8

Part Ⅲ．Glossary 10

Part Ⅳ．Culture＆Etiquette 12

Part Ⅴ．Exercise 15

Unit 2 Analysis of the Trade Project 19

Learning goals 19

Introduction 19

Part Ⅰ．At the Meeting 20

Part Ⅱ．Choice of the Project 23

Part Ⅲ．Glossary 26

Part Ⅳ．Culture＆Etiquette 29

Part Ⅴ．Exercise 31

Unit 3 Trade Cooperation 33

Learning goals 33

Introduction 33

Part Ⅰ．Establishing Business Relationship 34

Part Ⅱ．Business Communication 36

Part Ⅲ．Glossary 41

Part Ⅳ．Culture＆Etiquette 43

Part Ⅴ．Exercise 45

Unit 4 Sales Promotion 49

Learning goals 49

Introduction 49

Part Ⅰ．At the Import and Export Fair 50

Part Ⅱ．Marketing Strategy 54

Part Ⅲ．Glossary 57

Part Ⅳ．Culture＆Etiquette 59

Part Ⅴ．Exercise 62

Unit 5 Business Reception 65

Learning goals 65

Introduction 65

Part Ⅰ．Meeting at the Airport 66

Part Ⅱ．Visiting a Factory 68

Part Ⅲ．Glossary 71

Part Ⅳ．Culture＆Etiquette 73

Part Ⅴ．Exercise 75

Unit 6 Business Negotiations 78

Learning goals 78

Introduction 78

Part Ⅰ．Preparing for the Negotiation 78

Part Ⅱ．Negotiation Strategies 82

Part Ⅲ．Glossary 86

Part Ⅳ．Culture＆Etiquette 90

Part Ⅴ．Exercise 91

Unit 7 Sign a Contract 94

Learning goals 94

Introduction 94

Part Ⅰ．At the Contract Signing Ceremony 95

Part Ⅱ．Contract 99

Part Ⅲ．Glossary 102

Part Ⅳ．Culture＆Etiquette 105

Part Ⅴ．Exercise 107

Unit 8 Execution of Contract 109

Learning goals 109

Introduction 109

Part Ⅰ．At the Customs Hall 110

Part Ⅱ．Execution of Export Goods 112

Part Ⅲ．Glossary 115

Part Ⅳ．Culture＆Etiquette 118

Part Ⅴ．Exercise 124

Unit 9 Customer Service 127

Learning goals 127

Introduction 127

Part Ⅰ．Dealing with Customer Complaints 128

Part Ⅱ．Customer Care 132

Part Ⅲ．Glossary 134

Part Ⅳ．Culture＆Etiquette 136

Part Ⅴ．Exercise 137

Unit 10 New Business Proposal 141

Learning goals 141

Introduction 141

Part Ⅰ．Business Traveling Abroad 141

Part Ⅱ．Business Report 145

Part Ⅲ．Glossary 148

Part Ⅳ．Culture＆Etiquette 150

Part Ⅴ．Exercise 152

参考文献 156

购买PDF格式(8分)