- 作 者：谭颖主编；高蓓，金兴玉副主编
- 出 版 社：北京：电子工业出版社
- 出版年份：2013
- ISBN：9787121195815
- 标注页数：246 页
- PDF页数：254 页
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Chapter1 The Internet and Business 1
New Words and Expressions 5
Online Reading Material 7
Text Translation 30
Translation Exercise 33
Chapter2 How Business to Business Works 35
New Words and Expressions 36
Online Reading Material 38
Text Translation 48
Translation Exercise 49
Chapter3 Understanding B2C E-Business 51
New Words and Expressions 54
Online Reading Material A 55
Online Reading Material B 72
Text Translation 74
Translation Exercise 76
Chapter 4 Usability of the E-Business Web Site 77
New Words and Expressions 80
Online Reading Material A 81
Online Reading Material B 98
Test Translation 100
Translation Exercise 103
Chapter 5 E-Marketing Planning 104
New Words and Expressions 107
Online Reading Material 109
Text Translation 126
Translation Exercise 129
Chapter 6 Applying the Marketing Mix to E-Business 130
New Words and Expressions 134
Online Reading Material A 136
Online Reading Material B 146
Text Translation 155
Translation Exercise 158
Chapter 7 E-payment on the World Wide Web 160
New Words and Expressions 166
Online Reading Material 167
Text Translation 187
Trranslation Exercise 191
Chapter 8 A Security PIan for E-Business 193
New Words and Expressions 195
Online Reading Material 195
Text Translation 206
Translation Exercise 208
Chapter 9 Supporting Customers Online 209
New Words and Expressions 213
Online Reading Material 214
Text Translation 225
Translation Exercise 228
Appendix A 电子商务术语 230
Appendix B 电子商务专业英语单词 239
参考文献 245