- 作 者：陈沧渊主编；黄丽华，吴雯副主编
- 出 版 社：厦门：厦门大学出版社
- 出版年份：2010
- ISBN：9787561535011
- 标注页数：411 页
- PDF页数：422 页
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Unit One:International Trade 1
Pre-reading activity 1
Text A 1
Text B 7
Text C 13
Unit Two:Marketing 19
Pre-reading activity 19
Text A 19
Text B 24
Text C 30
Unit Three:International Finance 36
Pre-reading activity 36
Text A 36
Text B 41
Text C 46
Unit Four:International Business Law 51
Pre-reading activity 51
Text A 51
Text B 57
Text C 62
Unit Five:International Transportation 68
Pre-reading activity 68
Text A 68
Text B 77
Text C 85
Unit Six:International Investment 93
Pre-reading activity 93
Text A 93
Text B 101
Text C 108
Unit Seven:International Taxation 116
Pre-reading activity 116
Text A 116
Text B 122
Text C 127
Unit Eight:International Technology Transfer 134
Pre-reading activity 134
Text A 134
Text B 141
Text C 147
Unit Nine:Multinational Financial Management 154
Pre-reading activity 154
Text A 154
Text B 159
Text C 164
Unit Ten:Marketing High-Tech Products 170
Pre-reading activity 170
Text A 170
Text B 175
Text C 180
Unit Eleven:Information System 187
Pre-reading activity 187
Text A 187
Text B 192
Text C 198
Unit Twelve:Business Communication 204
Pre-reading activity 204
Text A 204
Text B 209
Text C 216
Unit Thirteen:Advertising Media 225
Pre-reading activity 225
Text A 225
Text B 230
Text C 235
Unit Fourteen:Leadership 243
Pre-reading activity 243
Text A 243
Text B 247
Text C 253
Unit Fifteen:Corporate Culture 258
Pre-reading activity 258
Text A 258
Text B 264
Text C 270
Unit Sixteen:Brand Management 276
Pre-reading activity 276
Text A 276
Text B 280
Text C 286
Unit Seventeen:Merger,Acquisition and Restructuring 293
Pre-reading activity 293
Text A 293
Text B 298
Text C 304
Unit Eighteen:Working Through Cross Culture 311
Pre-reading activity 311
Text A 311
Text B 316
Text C 321
Unit Nineteen:Consumer Behavior 326
Pre-reading activity 326
Text A 326
Text B 330
Text C 337
Unit Twenty:Globalization 342
Pre-reading activity 342
Text A 342
Text B 346
Text C 352
Unit Twenty-One:Corporate Strategy 362
Pre-reading activity 362
Text A 362
Text B 366
Text C 371
Unit Twenty-Two:Business Tourism 378
Pre-reading activity 378
Text A 378
Text B 382
Text C 388
Unit Twenty-Three:Electronic Commerce 395
Pre-reading activity 395
Text A 395
Text B 400
Text C 406