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商务英语写作

作者：房玉靖，马国志主编；鞠媛媛，黄薇，荣宁宁副主编
出版社：北京：清华大学出版社
出版年份：2011
ISBN：9787302252801
标注页数：231 页
PDF页数：241 页
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Module 1 Office Administration 1

Unit 1 Notices and Announcements 1

Part Ⅰ Having a Clear Picture 1

Part Ⅱ Showing Your Talent Slightly 3

Part Ⅲ Opening the Treasure Box 4

Part Ⅳ Displaying Your Prowess Fully 9

Unit 2 Certificates 11

Part Ⅰ Having a Clear Picture 11

Part Ⅱ Showing Your Talent Slightly 13

Part Ⅲ Opening the Treasure Box 14

Part Ⅳ Displaying Your Prowess Fully 18

Unit 3 Memos 19

Part Ⅰ Having a Clear Picture 19

Part Ⅱ Showing Your Talent Slightly 21

Part Ⅲ Opening the Treasure Box 22

Part Ⅳ Displaying Your Prowess Fully 27

Unit 4 Meeting Agenda 28

Part Ⅰ Having a Clear Picture 28

Part Ⅱ Showing Your Talent Slightly 30

Part Ⅲ Opening the Treasure Box 30

Part Ⅳ Displaying Your Prowess Fully 34

Unit 5 Meeting Minutes 35

Part Ⅰ Having a Clear Picture 35

Part Ⅱ Showing Your Talent Slightly 38

Part Ⅲ Opening the Treasure Box 39

Part Ⅳ Displaying Your Prowess Fully 42

Unit 6 Business Reports 45

Part Ⅰ Having a Clear Picture 45

Part Ⅱ Showing Your Talent Slightly 49

Part Ⅲ Opening the Treasure Box 50

Part Ⅳ Displaying Your Prowess Fully 54

Module 2 Recruitment and Employment 56

Unit 7 Job Advertisements 56

Part Ⅰ Having a Clear Picture 56

Part Ⅱ Showing Your Talent Slightly 59

Part Ⅲ Opening the Treasure Box 60

Part Ⅳ Displaying Your Prowess Fully 65

Unit 8 Job Application Letters 67

Part Ⅰ Having a Clear Picture 67

Part Ⅱ Showing Your Talent Slightly 70

Part Ⅲ Opening the Treasure Box 70

Part Ⅳ Displaying Your Prowess Fully 75

Unit 9 Resumes 76

Part Ⅰ Having a Clear Picture 76

Part Ⅱ Showing Your Talent Slightly 79

Part Ⅲ Opening the Treasure Box 80

Part Ⅳ Displaying Your Prowess Fully 84

Unit 10 Letters of Recommendation 86

Part Ⅰ Having a Clear Picture 86

Part Ⅱ Showing Your Talent Slightly 88

Part Ⅲ Opening the Treasure Box 89

Part Ⅳ Displaying Your Prowess Fully 92

Module 3 Corporate Promotion 93

Unit 11 Corporate Profiles 93

Part Ⅰ Having a Clear Picture 93

Part Ⅱ Showing Your Talent Slightly 95

Part Ⅲ Opening the Treasure Box 96

Part Ⅳ Displaying Your Prowess Fully 102

Unit 12 Specifications 104

Part Ⅰ Having a Clear Picture 104

Part Ⅱ Showing Your Talent Slightly 106

Part Ⅲ Opening the Treasure Box 107

Part Ⅳ Displaying Your Prowess Fully 111

Unit 13 Sales Letters 113

Part Ⅰ Having a Clear Picture 113

Part Ⅱ Showing Your Talent Slightly 116

Part Ⅲ Opening the Treasure Box 117

Part Ⅳ Displaying Your Prowess Fully 121

Unit 14 Press Releases 123

Part Ⅰ Having a Clear Picture 123

Part Ⅱ Showing Your Talent Slightly 126

Part Ⅲ Opening the Treasure Box 127

Part Ⅳ Displaying Your Prowess Fully 132

Module 4 External Corporate Communication 134

Unit 15 Letters of Congratulations 134

Part Ⅰ Having a Clear Picture 134

Part Ⅱ Showing Your Talent Slightly 136

Part Ⅲ Opening the Treasure Box 136

Part Ⅳ Displaying Your Prowess Fully 141

Unit 16 Letters of Sympathy/Condolence 143

Part Ⅰ Having a Clear Picture 143

Part Ⅱ Showing Your Talent Slightly 145

Part Ⅲ Opening the Treasure Box 146

Part Ⅳ Displaying Your Prowess Fully 151

Unit 17 Complaints and Replies 153

Part Ⅰ Having a Clear Picture 153

Part Ⅱ Showing Your Talent Slightly 155

Part Ⅲ Opening the Treasure Box 156

Part Ⅳ Displaying Your Prowess Fully 161

Unit 18 Business Visits and Itineraries 163

Part Ⅰ Having a Clear Picture 163

Part Ⅱ Showing Your Talent Slightly 166

Part Ⅲ Opening the Treasure Box 167

Part Ⅳ DisplayingYourProwessFully 172

Module 5 Fundamentals of Business Writing 173

Unit 19 Basic Requirements of Business Writing 173

Part Ⅰ Having a Clear Picture 173

Part Ⅱ Displaying Your Prowess Fully 180

Unit 20 Word-selecting and Sentence-making 182

Part Ⅰ Having a Clear Picture 182

Part Ⅱ Displaying Your Prowess Fully 188

Appendix:Reference Key 190

References 231