- 作 者：徐凯主编；毛静副主编
- 出 版 社：北京：外语教学与研究出版社
- 出版年份：2014
- ISBN：9787513538640
- 标注页数：302 页
- PDF页数：316 页
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Unit 1 Business Ethics 1
Text A Only the Ethical Survive 4
Text B The Recovery of Trust:Case Study of Siemens 15
Unit 2 Business Management 25
Text A What Makes an Effective Executive 27
Text B Great Managers Understand Their People 41
Unit 3 Economy Watch 49
Text A The China Miracle Demystified 51
Text B A Game of Catch-up 64
Unit 4 Executive Caliber 73
Text A A Memo to CEOs 74
Text B The CEO's Role in Business Model Reinvention 87
Unit 5 Money ＆ Investment 97
Text A The Descent of Money 98
Text B Investing Nightmares:Protect Your Money Now 111
Unit 6 Growth Engine 119
Text A A Machine Running Smoothly 121
Text B Smart Work 135
Unit 7 Clean Energy 146
Text A How to Jump-start the Clean-tech Economy 148
Text B Renewable Energy in Business 162
Unit 8 Market Expansion 173
Text A How to Conquer New Markets with Old Skills 175
Text B The Rise of Emerging Market Multinationals 189
Unit 9 Human Resources 202
Text A A Fresh Perspective:Employee Benefits as a Strategic Business Investment 204
Text B Human Resources Management in Organizations 217
Unit 10 Division of Labor 229
Text A Of the Division of Labor 231
Text B I,Pencil:My Family Tree as Told to Leonard E.Read 243
Unit 11 Decision Making 251
Text A I Can't Think! 252
Text B Strategic Decisions:When Can You Trust Your Gut? 265
Unit 12 Business Negotiation 275
Text A Negotiation Styles 276
Text B How to Succeed When Working with Tactical Negotiators 292