- 作 者：清华大学经济管理学院，北京大学光华管理学院编
- 出 版 社：北京：清华大学出版社
- 出版年份：2013
- ISBN：9787302342816
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A Research on Distributor's Fairness and Satisfaction Perception of Supplier's Product-harm Crisis Wang Xiaoyu 1
The Effect of Language Abstraction in Online Reviews on Consumers'Brand Attitude and Buying Intention:An Empirical Research Based on the Linguistic Category Model（LCM） Yuan Bing,Huang Jing,Zeng Yifan 17
Pre-purchase Research Behaviors，Leading Climate Index and Demand Forecasting Based on Internet Search Data:The Case of Automobile Industry in China Feng Ming，Liu Chur 31
Service Recovery:Is Choosing Timing to Recover Needed While Catering to Her or His Likes? Tang Xiaofei,Zhong Shuai,Jia Jianmin 45
A Research on the Mechanism of Guilt Appeals Advertisement:Based on Grounded Theory Fei Xianzheng,Yang Hui,You Yanfen 60
A Research on the Consumers'Responses to the Company Donation Behavior:The Influences of Type of Donation，Type of Cause and Company Reputation Level Zhu Yimin 80
The Impact of Consumer Animosity on Adolescent Consumers'Purchase Intension of Domestic Brands Fan Xiaowen,Shi Bing,Wang Haizhong,He Liu,Liu Wumei 96
How Partitioned Pricing Influences the Expected Value of Experienced Services:A Perspective of Perceived Heterogeneity Wei Xia 106
The Study of Internal Mechanism of"Loss-to-win-back"Customer Retention Willingness Based on Attribution Theory—From Hotel Service Industry's Empirical Study Li Hui,Li Jingqiang,Qi Qi 119