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  • 作 者:郑荷芬,朱春飞主编;胡富茂,肖旭副主编
  • 出 版 社:北京:中国商务出版社
  • 出版年份:2012
  • ISBN:9787510306815
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Unit 1 International Exhibition and Trade 1

Getting started 1

Lead-in 1

Welcome to our booth 2

Task 4

Useful Expressions 6

Assignment and Situational Role-play 7

My Learning Files 7

Appendix Ⅰ商务礼仪——如何正确使用名片 10

Appendix Ⅱ展览会介绍 13

Appendix Ⅲ TRODUCTION TO THE AUTUMN CANTON FAIR 2011 17

Unit 2 Visit to a Company 19

Getting started 19

Lead-in 19

More information about your company 20

Task 21

Useful Expressions 24

Discussion 25

Showing around the company 26

Assignment and Situational Role-play 27

My Learning Files 28

Appendix Ⅰ怎样同北欧人进行商务沟通? 31

Appendix Ⅱ国际商务着装须知 39

Unit 3 Business Dinner and Sightseeing 41

Getting started 41

Lead-in 41

They all taste delicious 42

Task 43

Useful Expressions 46

Discussion 47

Our first place is the West Lake 48

Assignment and Situational Role-play 50

My Learning Files 50

Appendix Ⅰ怎样同韩国人进行商务沟通? 53

Appendix Ⅱ中国菜肴常见刀法中英文对照 59

Appendix Ⅲ中国菜肴常见烹调法中英文对照 60

Appendix Ⅳ西餐简介 61

Appendix Ⅴ饮料及酒类中英文对照 64

Unit 4 Price 67

Getting started 67

Lead-in 67

The price is still on the high side 68

Task 70

Useful Expressions 72

Assignment and Situational Role-play 73

My Learning Files 73

Appendix Ⅰ怎样同印度人进行商务沟通? 77

Appendix Ⅱ国际商务接待礼仪 84

Unit 5 Quality 87

Getting started 87

Lead-in 87

Quality is of utmost importance 88

Task 89

Useful Expressions 92

Assignment and Situational Role-play 93

My Learning Files 94

Appendix Ⅰ怎样同英国人进行商务沟通? 97

Appendix Ⅱ国际商务活动中的握手礼仪 102

Unit 6 Packing 105

Getting started 105

Lead-in 105

Top products require top packing 106

Task 107

Useful Expressions 110

Assignment and Situational Role-play 112

My Learning Files 113

Appendix Ⅰ怎样同加拿大人进行商务沟通? 116

Appendix Ⅱ国际商务活动中的交谈礼仪 122

Unit 7 Shipment 124

Getting started 124

Lead-in 124

If you can advance the shipment 125

Task 126

Useful Expressions 129

Assignment and Situational Role-play 130

My Learning Files 130

Appendix Ⅰ怎样同美国人进行商务沟通? 133

Appendix Ⅱ国际商务活动中的餐桌礼仪 137

Appendix Ⅲ世界主要港口 141

Unit 8 Insurance 144

Getting started 144

Lead-in 144

What risks should be covered? 145

Task 146

Useful Expressions 149

Assignment and Situational Role-play 150

My Learning Files 150

Appendix Ⅰ怎样同阿拉伯人进行商务沟通? 153

Appendix Ⅱ国际商务活动中的电话礼仪 159

Appendix Ⅲ中国保险条款海运货物保险险别 161

Unit 9 Payment 163

Getting started 163

Lead-in 163

Do you accept D/P? 164

Task 166

Useful Expressions 168

Assignment and Situational Role-play 169

My Learning Files 170

Appendix Ⅰ怎样同巴西人进行商务沟通? 173

Appendix Ⅱ国际商务活动中的拜访礼仪 178

Appendix Ⅲ国际贸易结算方式中英文对照 180

Unit 10 Delivery 182

Getting started 182

Lead-in 182

We will try our best to speed up the delivery 183

Task 184

Useful Expressions 187

Assignment and Situational Role-play 188

My Learning Files 188

Appendix Ⅰ怎样同法国人进行商务沟通? 191

Appendix Ⅱ国际商务活动中的谈判礼仪 197

Unit 11 Contract 200

Getting started 200

Lead-in 200

Can we sign the contract today? 201

Task 202

Useful Expressions 205

Assignment and Situational Role-play 206

My Learning Files 206

Appendix Ⅰ怎样同德国人进行商务沟通? 209

Appendix Ⅱ国际商务活动中的签约礼仪 214

Appendix Ⅲ外销合同模版 216

Unit 12 Agency 218

Getting started 218

Lead-in 218

The possibility of being your agency in Australia 219

Task 221

Useful Expressions 223

Assignment and Situational Role-play 224

My Learning Files 224

Appendix Ⅰ怎样同澳大利亚人进行商务沟通? 227

Appendix Ⅱ国际商务活动中的送礼礼仪 232

Unit 13 Claim 234

Getting started 234

Lead-in 234

But I have to inform you of bad news 235

Task 236

Useful Expressions 239

Assignment and Situational Role-play 240

My Learning Files 241

Appendix Ⅰ怎样同日本人进行商务沟通? 244

Appendix Ⅱ国际商务活动中的进口索赔 250

References 252

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