- 作 者：石成舫，朱曦著
- 出 版 社：苏州：苏州大学出版社
- 出版年份：2011
- ISBN：9787811377071
- 标注页数：280 页
- PDF页数：288 页
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Unit One Economy 1
Text A Three-Way Split 2
Text B China Takes a Short-Cut to Power 12
Text C An America Lost in Fantasy Must Recover Its Dream 21
Unit Two Interntional Trade 31
Text A China's High-Tech Exports Suffer Rising Trade Friction 32
Text B Economics Focus from Mao to the Mall 41
Text C An Uphill Battle for Chinese Textiles 48
Unit Three International Finance 57
Text A How Much Will the Financial Crisis Hurt America's Economic Potential? 58
Text B Don't Get Your Hopes Up 65
Text C The Big Mac Index 73
Unit Four Business Management 81
Text A How Long Will Google's Magic Last? 82
Text B The Art of Management 93
Text C Nokia at the Crossroads 103
Unit Five Marketing 114
Text A Devolving Volvo 115
Text B The Box Rocks 126
Text C Basket Cases 137
Unit Six Accounting 150
Text A Shifting Regulations,Technology Reshaping CPA Work 151
Text B New 401(k)Obligations Heaped on CFOs 159
Text C Audits Add Shine to Firms 169
Unit Seven Investment 179
Text A What Do Investment Banks Do? 179
Text B European Stocks Fall for Fifth Day as Oil Surges on Libya Unrest 189
Text C Managing Debt and Credit 198
Unit Eight Service Industry 209
Text A Mobile Services in Poor Countries Not Just Talk 209
Text B Hotels and Lodging Industry Outlook 218
Text C Chinese Mainland Travelers Outspend and Outdo Greater China Compatriots 227
Unit Nine Network ＆ E-life 234
Text A Online Tour Companies See Growing Market 235
Text B E-life 242
Text C Internet Ghostwriters,Team-Buying and More:China's New Media in 2010 248
Unit Ten Employment 256
Text A Labor Shortage Reflects Shifting Situation 257
Text B Intemship 265
Text C Career Advice for the Generation Post 90s 273