- 作 者：郗婷婷主编；朱振锋，甘曦之，王轶南编写
- 出 版 社：北京：中国电力出版社
- 出版年份：2014
- ISBN：9787512347908
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Topic One An Overview of International Trade 1
News Links 1
Learning Objectives 2
Text 2
1.1 Definitions 2
1.2 History of International Trade 3
1.3 Why do Countries Trade? 6
1.4 Trade and Globalization 13
Vocabulary 14
Related Terms 25
Follow-up Exercises 32
Supplementary Reading 37
Case for International Trade Practice 38
Topic Two Theories of International Trade 41
News Links 41
Learning Objectives 42
Text 42
2.1 Mercantilism 43
2.2 Absolute Advantage 44
2.3 Comparative Advantage 47
2.4 The factor proportions trade theory 48
2.5 The Leontief Theory 50
2.6 Theoretical Challenges to Free Trade 51
Vocabulary 53
Related Terms 59
Follow-up Exercises 65
Supplementary Reading 67
Case for International Trade Practice 68
Topic Three Economic Integration 70
News Links 70
Learning Objectives 71
Text 71
3.1 Stages of Integration 71
3.2 European Integration 74
3.3 North American Economic Integration 77
3.4 ASEAN Free Trade Area(AFTA) 79
3.5 Asia-Pacific Economic Cooperation(APEC) 81
Vocabulary 84
Related Terms 91
Follow-up Exercises 103
Supplementary Reading 105
Case for International Trade Practice 107
Topic Four Multinational Corporations and FDI 109
News Links 109
Learning Objectives 110
Text 110
4.1 The Multinational Corporations Phenomenon 111
4.2 Foreign Direct Investment(FDI) 112
4.3 Markets Entry Modes of Multinational Corporations 117
Vocabulary 121
Related Terms 129
Follow-up Exercises 135
Supplementary Reading 138
Case for International Trade Practice 140
Topic Five International Marketing 141
News Links 141
Learning Objectives 142
Text 142
5.1 Marketing Research 143
5.2 Segmentation 145
5.3 Marketing Objectives and Strategy 147
5.4 Marketing Mix 149
5.5 Product Life Cycle 151
Vocabulary 153
Related Terms 157
Follow-up Exercises 163
Supplementary Reading 166
Case for International Trade Practice 170
Topic Six Government Regulation of Trade 171
News Links 171
Learning Objectives 172
Text 173
6.1 Tariffs 175
6.2 Quotas 177
6.3 Export Subsidies 178
6.4 Embargoes 179
6.5 Product Standards 179
6.6 Anti-dumping 180
6.7 Export Promotion 182
Vocabulary 183
Related Terms 189
Follow-up Exercises 194
Supplementary Reading 196
Case for International Trade Practice 198
Topic Seven Trading Partners of China 199
News Links 199
Learning Objectives 200
Text 200
7.1 Trade with the European Union 201
7.2 Trade with the USA(Sino-US) 202
7.3 Trade with the Asia(Japan;Southeast Asia) 204
7.4 Trade with Africa 207
Vocabulary 207
Related Terms 209
Follow-up Exercises 211
Supplementary Reading 216
Case for Intemational Trade Practice 220
Topic Eight Trade and the Environment 221
News Links 221
Learning Objectives 222
Text 222
8.1 Is Free Trade Anti-environment? 222
8.2 Is the WTO Anti-environment? 223
8.3 Global Environmental Challenges 225
Vocabulary 231
Related Terms 234
Follow-up Exercises 238
Supplementary Reading 243
Case for International Trade Practice 244
Appendix Ⅰ Vocabulary 247
Appendix Ⅱ Key to Exercises 286
Appendix Ⅲ Abbreviations for International Trade 291
References 300