- 作 者：清华大学经济管理学院，北京大学光华管理学院编
- 出 版 社：北京：清华大学出版社
- 出版年份：2013
- ISBN：9787302329732
- 标注页数：136 页
- PDF页数：143 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源143 ≥136页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Research on Decision Making of Product Elimination:An Empirical Study Based on Cox Survival Model&Zhou Jing Li Ji Jiang Minghua 1
An Exploratory Research on Fellow Customer's Reaction to Customer Misbehavior&Fei Xianzheng Xiao Shengnan 13
Can I Buy Love：Effects of Mate Attraction Goal on Female's Conspicuous Consumption Tendency&Yuan Shaofeng Zheng Yuhuang Li Baoku 39
Consumer Evaluations of Convergent Products:A Study from the Viewpoint of Information Processing Style&Chang Ju-Hui Zhang Hongxia Lei Jing(Jill) 56
The Impact of Online Word-of-Mouth Dissemination on the Oligarch Seller's Pricing Strategy&Zhang Mingxi Lei Ming Zheng Xiaona 71
The Cross-culture Difference of Negative Spillover Effect Investigation:Based on the Self-construal Theory&Tian Yang Huang Yunhui Wang Haizhong He Liu 90
Customer Engagement:Psychological Antecedentsand its Effect on Customer Loyalty&Han Xiaoyun Yu Cezheng 99
Are Online Product Reviews Credible:The Deviation and Correction of Online Product Reviews'Distribution&Li Yujie Liao Chenglin Li Yi Fu Hongyong 111
An Empirical Study of Consumer's Trade-Ins Behavior Based on Theories of Behavioral Economics&Weng Zhigang Gong Wuxiu Song Lizhen Zha ng Yifei 126