- 作 者：张传德主编
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2003
- ISBN：7560517277
- 标注页数：243 页
- PDF页数：252 页
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UNIT 1 the Elements of Effective Busines Writing 1
Exercises 12
UNIT 2 The Forms of the Business Letter 15
The Parts of the Business Letter and Their placement 15
Useful Sentences on Business Letters 26
Exercises 28
UNIT 3 Establishing Business Relations 30
Specimens of Establishing-Business-Relation Letters 31
Useful Sentences on Establishing Business Relations 34
Exercises 37
UNIT 4 Business References 39
Specimens of Reference Letters 41
Useful Sentences on Business References 44
Exercises 47
UNIT 5 Sales Letters 48
Write an Attractive Opening 49
Explain the Product 50
Make Good Your Claims 50
Write an Effective Close 51
Give Your Letter an Attractive Look 52
Specimens of Sales Letters 52
Useful Sentences on Sales Letters 55
Exercises 58
UNIT 6 Trade Enquiry 60
The Reply to a Letter of Enquiry 63
Useful Sentences on Trade Enquiry 66
Exercises 68
UNIT 7 Quotation,Offer and Tender 71
Routine Quotations 71
Quotations Subject to Conditions 73
Offers 74
Tender 77
Useful Sentences on Quotation,Ofier and Tender 79
Exercises 81
UNIT 8 Orders and Their Fulfillment 83
Acknowledging the Order 87
Declining the Order 89
Useful Sentences on Orders 91
Exercises 92
UNIT 9 Banking and Movement of Currency 94
The Air Mail Remittance Order 95
The Cable Remittance Order 96
The Foreign Draft 96
Collections 97
Specimen Letters on Banking and Payment 105
Useful Sentences on Banking and payment 109
Exercises 111
UNIT 10 Letters of Credit 113
Procedure-Application for a Letter of Credit 119
Specimens of L/C Letters 121
Useful Sentences on L/C 126
Exercises 128
UNIT 11 Insurance 130
Specimens of Insurance Letters 133
Useful Sentences on Insurance 137
Exercises 140
UNIT 12 shipment 141
Types of Carrier 141
Shipping and Forwarding Agents 143
Carriage by Air 145
Shipping Documents 146
Common Discrepancies in Shipping Documents 148
Exporter's Alternatives 149
Advice to Exporter 149
Specimens of Shipment Letters 150
Useful Sentences on Shipment 155
Exercises 158
UNIT 13 Agencies 160
Specimens of Agency Letters 162
Specimen of Agency Agreement 165
Useful Sentences on Agencies 167
Exercises 169
UNIT 14 Settlement of Disputes 171
How to Reply to a Letter of Complaint 174
Specimens of Complaint Letters 177
Useful Sentences on Settlement of Disputes 180
Exercises 183
UNIT 15 Business Contract 187
Main Terms and Conditions in Business Contract 189
Specimen of Business Contract 191
Useful Sentences on Business Contract 201
Exercises 214
UNIT 16 Application Lettersand Résumés 216
Application Letters 216
Résumés 219
Suggestions for Preparing Effective Résumés 222
Specimens of Résumé 223
Exercises 226
UNIT 17 Other Forms of Written Communication 228
Memoranda 228
Specimens of Memoranda 230
Notices 236
Specimens of Notice 238
Exercises 241
References 243