- 作 者：龙毛忠分册主编
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2009
- ISBN：9787811345087
- 标注页数：187 页
- PDF页数：198 页
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Unit One Business Leaders 1
Text A Richard Branson—the World's Greatest Brand Builder 2
Text B Women and Men,Work and Power 9
Text C Oprah Winfrey:The Queen of Talk Shows 13
Unit Two Becoming Persuasive 17
Text A How to Be Persuasive 18
Text B How Persuasive Are You? 24
Text C How can We Put off an Important Conversation at Work? 28
Unit Three Integrity in Business 32
Text A MBA Students Swap Integrity for Plagiarism 33
Text B "Is It Time for Me to Get Out?" 42
Text C Online Courses Outside Business Hours 46
Unit Four Motivating Employees 49
Text A Employee Efficiency and Motivation 50
Text B The Flower Effect 55
Text C Marks ＆ Spencer's Ways to Motivate Its Staff 58
Unit Five Team Building 61
Text A Top Team Building Strategies:Company Team Building 62
Text B Employee Team Building:Making a Successful Team 67
Text C Characteristics of Good Teams 71
Unit Six The Art of Layoff 75
Text A Tips on How to Fire Employees 76
Text B Less Painful Ways to Downsize Your Company 82
Text C Office Life in America 85
Unit Seven Stress Management 88
Text A Depression ＆ Stress on Job Related Situations 89
Text B How to Handle a Stress-Related Meltdown and Get Back in the Game 94
Text C Great Tips for Successful Stress Management 98
Unit Eight Online Shopping 103
Text A Wealthy Buyers Go Online to Make Big Savings 104
Text B Marketers Take Advantage of the Information Age 111
Text C Getting the Most from Online Shopping 116
Unit Nine Building Customer Loyalty 120
Text A Johnny 120
Text B Customer Loyalty:6 Tips to Gain Client Trust and Retain Client Trust 126
Text C Customer Service 129
Unit Ten Cause Marketing 133
Text A It Pays Off—ff You Do It Right 134
Text B "Cause Marketing"Tips:Boost Business by Giving Back 141
Text C Habitat for Humanity 146
Unit Eleven Corporate Espionage 150
Text A Procter ＆ Gamble vs.Unilever:A Case of Corporate Espionage 151
Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate"Ethics" 159
Text C Understanding Intellectual Property Rights through Coca Cola 164
Unit Twelve Global Crisis 169
Text A Rich but Hungry 171
Text B Gas Crisis Packs Global Punch—and Not Just on Motorists 179
Text C "Earth Hour"Goes Global 183