- 作 者：邬性宏编著
- 出 版 社：上海：复旦大学出版社
- 出版年份：2008
- ISBN：9787309064032
- 标注页数：193 页
- PDF页数：202 页
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Part One:Teaching Notes for Reference 3
Lesson Three The Importance of International Trade to Economic Development 3
Lesson Thirteen China's Export Miracle 17
Lesson Sixteen Multinational Corporations 31
Lesson Twenty-two Selection of Overseas Markets 44
Part Two:Key to Exercises＆Revision Exercises 57
Lesson One Modes of International Business 57
Lesson Two Reasons for Recent International Business Growth 60
Lesson Three The Importance of International Trade to Economic Development 64
Lesson Four Nontariff Barriers to Trade 68
Lesson Five The Export Process 72
Lesson Six Sales Channels in International Trade 75
Lesson Seven International Commercial Terms 79
Revision Exercises(LL.1—7) 89
Lesson Eight Export Shipping and Insurance 89
Lesson Nine Export Documentation 93
Lesson Ten International Commercial Payments 97
Lesson Eleven Some Methods for Selling Know-how 101
Lesson Twelve International Trade in Services 105
Lesson Thirteen China's Export Miracle 109
Lesson Fourteen Federal Express Expands Services Internationally 113
Revision Exercises(LL.8—14) 124
Lesson Fifteen Motives for International Investments 124
Lesson Sixteen Multinational Corporations 128
Lesson Seventeen Types and Management Systems of Joint Ventures 132
Lesson Eighteen Foreign Direct Investment in China 137
Lesson Nineteen Shanghai:The Remarkable Place to Do Business in China 142
Lesson Twenty Overseas Investment Strategy for Chinese Enterprises 146
Lesson Twenty-one The Importance of Marketing in International Operations 151
Revision Exercises(LL.15—21) 162
Lesson Twenty-two Selection of Overseas Markets 162
Lesson Twenty-three Export Pricing 165
Lesson Twenty-four International Advertising 169
Lesson Twenty-five Coca-Cola's Global Marketing Strategy 173
Lesson Twenty-six What Is the Foreign Exchange Rate? 177
Lesson Twenty-seven How Foreign Exchange Is Used and Traded 181
Lesson Twenty-eight Theories of Exchange-rate Determination 185