- 作 者：《新编实用英语》（辽宁版）教材编写组编
- 出 版 社：北京：高等教育出版社
- 出版年份：2008
- ISBN：7040246112
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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1 Promoting ActivitiesSection Ⅰ Talking Face to Face 1
Section Ⅱ Being All Ears 7
Section Ⅲ Maintaining a Sharp Eye 9
Passage Ⅰ Promotion Methods 9
Passage Ⅱ 10 Rules for Attending Exhibitions in China 14
Section Ⅳ Trying Your Hand 17
Section Ⅴ Preparing for PRETCO 21
Section Ⅵ Having Some Fun 23
2 Company Profiles 24
Section Ⅰ Talking Face to Face 24
Section Ⅱ Being All Ears 29
Section Ⅲ Maintaining a Sharp Eye 31
Passage Ⅰ Haier Culture,Haier Brand and Haier Idea 31
Passage Ⅱ Everyone Has a Chance to Win 36
Section Ⅳ Trying Your Hand 39
Section Ⅴ Preparing for PRETCO 43
Section Ⅵ Having Some Fun 44
3 Purchase and Payment 45
Section Ⅰ Talking Face to Face 45
Section Ⅱ Being All Ears 51
Section Ⅲ Maintaining a Sharp Eye 52
Passage Ⅰ Who Is Using My Credit Card Today? 52
Passage Ⅱ E-business Means Opportunities 57
Section Ⅳ Trying Your Hand 60
Section Ⅴ Preparing for PRETCO 65
Section Ⅵ Having Some Fun 66
4 Training Across Cultures 67
Section Ⅰ Talking Face to Face 67
Section Ⅱ Being All Ears 73
Section Ⅲ Maintaining a Sharp Eye 74
Passage Ⅰ Cultural Stereotypes and Misunderstandings 74
Passage Ⅱ Change,or Get Left Behind 79
Section Ⅳ Trying Your Hand 83
Section Ⅴ Preparing for PRETCO 87
Section Ⅵ Having Some Fun 88
5 Brands and Advertisements 89
Section Ⅰ Talking Face to Face 89
Section Ⅱ Being All Ears 94
Section Ⅲ Maintaining a Sharp Eye 95
Passage Ⅰ Elsie the Cow 95
Passage Ⅱ Experiential Branding 100
Section Ⅳ Trying Your Hand 104
Section Ⅴ Preparing for PRETCO 108
Section Ⅵ Having Some Fun 109
6 Sharing the Loss 110
Section Ⅰ Talking Face to Face 110
Section Ⅱ Being All Ears 116
Section Ⅲ Maintaining a Sharp Eye 118
Passage Ⅰ Sharing Economic Losses Through Insurance 118
Passage Ⅱ Be Careful with Your Policy 123
Section Ⅳ Trying Your Hand 126
Section Ⅴ Preparing for PRETCO 130
Section Ⅵ Having Some Fun 132
7 Busy Agenda and Schedule 133
Section Ⅰ Talking Face to Face 133
Section Ⅱ Being All Ears 139
Section Ⅲ Maintaining a Sharp Eye 141
Passage Ⅰ A Survey Report on Owner—Managers in the UK 141
Passage Ⅱ Michael Dell and His Business 146
Section Ⅳ Trying Your Hand 149
Section Ⅴ Preparing for PRETCO 155
Section Ⅵ Having Some Fun 156
8 Thinking Global,Acting Local 157
Section Ⅰ Talking Face to Face 157
Section Ⅱ Being All Ears 163
Section Ⅲ Maintaining a Sharp Eye 164
Passage Ⅰ Real WTO Challenges for China 164
Passage Ⅱ Sustainability 169
Section Ⅳ Trying Your Hand 173
Section Ⅴ Preparing for PRETCO 177
Section Ⅵ Having Some Fun 178
NEW WORDS AND EXPRESSIONS 179
VOCABULARY 186
PHRASES 193