- 作 者：史宝玉主编
- 出 版 社：哈尔滨：哈尔滨工程大学出版社
- 出版年份：2009
- ISBN：9787811333756
- 标注页数：131 页
- PDF页数：138 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源138 ≥131页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Unit Ⅰ Basis Section 1
Chapter 1 Management Thought and Functions 1
Part Ⅰ The Development of Management Thought 1
Part Ⅱ The Four Management Functions 6
Part Ⅲ Types of Managers and Managerial Roles 10
Chapter 2 The Enterprise Environment 16
Part Ⅰ The Competitive Environment 16
Part Ⅱ The External Environment 20
Part Ⅲ Task Environment 24
Chapter 3 The Enterprise Resources 29
Part Ⅰ Human Resource Management 29
Part Ⅱ Financial Management 31
Part Ⅲ Knowledge Economy 34
Chapter 4 Marketing 41
Part Ⅰ What is Marketing 41
Part Ⅱ The Marketing Mix 44
Part Ⅲ Promotional Mix 47
Chapter 5 International Trade 59
Part Ⅰ The Development and Forms of International Trade 59
Part Ⅱ The Advantages of International Trade 64
Part Ⅲ World Trade Organization 68
Chapter 6 The Changes of Trade 76
Part Ⅰ Changes in the Patterns of International Trade 76
Part Ⅱ Electronic Commerce 79
Part Ⅲ EFTPOS 83
Unit Ⅱ Application Section 88
Chapter 1 Business Letter Writing 88
Chapter 2 Establishment of Business Relations 93
Chapter 3 Offer,Counter-offer and Acceptance 99
Chapter 4 Methods of Payment 105
Chapter 5 Packing and Shipment 111
Chapter 6 Insurance 118
Appendix Contracts 123