会展英语

Part One English for Conventions 3

Unit 1 Talking about Convention Industry 3

Background and Direction 3

Dialogue 1:What Makes a Great Convention City? 5

Dialogue 2:Booking a Meeting 7

Reading:The Historical Development of Convention Industry 9

Practical Writing:Convention or Meeting Proposal 12

Exercises 16

Unit 2 Planning of Meetings and Conventions 19

Background and Direction 19

Dialogue 1:Planning for the Convention 20

Dialogue 2:Arranging for the Convention 22

Reading:The Routine Work of Meeting Planner 23

Practical Writing:Convention Lead Form 25

Exercises 27

Unit 3 Conference Venue Selection 30

Background and Direction 30

Dialogue 1:Negotiating about Conference Venue 32

Dialogue 2:Site Selection 34

Reading:Event Venue Selection 36

Practical Writing:Meeting Room Reservation Form 39

Exercises 41

Unit 4 Selling and Promoting Conventions 45

Background and Direction 45

Dialogue 1:Bargaining for a Discount 46

Dialogue 2:Negotiating Conference Facilities 47

Reading:Event Planning Service 49

Practical Writing:Convention Registration Form 50

Exercises 53

Unit 5 Conference Registration 56

Background and Direction 56

Dialogue 1:Convention Registration 57

Dialogue 2:Registering at Conference 58

Reading:Convention Registration Service 59

Practical Writing:Call for Conference 61

Exercises 63

Unit 6 Catering Service for Convention 65

Background and Direction 65

Dialogue 1:Catering Arrangement for a Seminar 67

Dialogue 2:Confirming Catering Service 68

Reading:Event Catering 69

Practical Writing:Catering Arrangement 72

Exercises 74

Unit 7 Post-conference Tour 76

Background and Direction 76

Dialogue 1:Discussing the Itinerary of Post-conference Tour 77

Dialogue 2:Talking about the Itinerary 78

Reading:Incentive Program 80

Practical Writing:Post-conference Tour Itinerary 82

Exercises 84

Part Two English for Exhibitions 89

Unit 8 Talking about Exhibition Industry 89

Background and Direction 89

Dialogue 1:Talking about Famous Exhibition Cities 92

Dialogue 2:Talking about Future Plan in MICE Sector 93

Reading:The Historical Development of Trade Fair 96

Practical Writing:A Business Letter to Exhibitors 98

Exercises 101

Unit 9 Exhibition Planning and Marketing 104

Background and Direction 104

Dialogue 1:Confirming an Exhibition Reservation 106

Dialogue 2:Exhibition Marketing:Exterior Liaison 107

Reading:Trade Show Preparation Timeline 108

Practical Writing:Exhibition Soliciting Letter 113

Exercises 115

Unit 10 Booking a Stand 119

Background and Direction 119

Dialogue 1:Booking a Stand 120

Dialogue 2:Cancellation of Participation 122

Reading:Participating Fairs and Exhibitions 123

Practical Writing:Exhibitor Pre-registration Form 127

Exercises 128

Unit 11 Booth Installation and Dismantlement 131

Background and Direction 131

Dialogue 1:Setting up the Booth 133

Dialogue 2:Dismantling a Stand 134

Reading:Standout Booth Design 135

Practical Writing:Exhibition Agenda 136

Exercises 138

Unit 12 Exhibition Logistics 142

Background and Direction 142

Dialogue 1:Negotiating the Packing of Exhibits 144

Dialogue 2:Negotiating Storage and Transportation 146

Reading:Exhibits Transportation & Customs Declaration 148

Practical Writing:Notice of Forwarding Instruction 151

Exercises 155

Unit 13 Exhibition Reception 158

Background and Direction 158

Dialogue 1:Price Negotiation at the Booth 159

Dialogue 2:Communication at the Booth 160

Reading:Capturing the Right Trade Show Visitor 161

Practical Writing:Trade Fair Price List 163

Exercises 166

Unit 14 Post-exhibition Research and Analysis 169

Background and Direction 169

Dialogue 1:Analyzing the Results of the Exhibition 172

Dialogue 2:Discussing about Exhibition Results 174

Reading:When and How to Evaluate Events 175

Practical Writing:Exhibition Working Hours 179

Exercises 182

Keys to Exercises 185

Appendix 1 Terminology for Exhibitions 208

Appendix 2 Sample Writing 220

Appendix 3 FAQ(Frequent Asked Questions)about Trade Show 229

参考书目 240