- 作 者：孔庆炎，刘鸿章总主编
- 出 版 社：北京：高等教育出版社
- 出版年份：2009
- ISBN：9787040250152
- 标注页数：190 页
- PDF页数：199 页
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1 Promoting Activities 1
Section Ⅰ Talking Face to Face 1
Section Ⅱ Being All Ears 6
Section Ⅲ Maintaining a Sharp Eye 8
Passage Ⅰ Promotion Methods 8
Passage Ⅱ 10 Rules for Attending Exhibitions in China 13
Section Ⅳ Trying Your Hand 16
Section Ⅴ Having Some Fun 20
2 Company Profiles 21
Section Ⅰ Talking Face to Face 21
Section Ⅱ Being All Ears 26
Section Ⅲ Maintaining a Sharp Eye 27
Passage Ⅰ Haier Culture,Haier Brand and Haier Idea 27
Passage Ⅱ Everyone Has a Chance to Win 33
Section Ⅳ Trying Your Hand 35
Section Ⅴ Having Some Fun 39
3 Purchase and Payment 40
Section Ⅰ Talking Face to Face 40
Section Ⅱ Being All Ears 46
Section Ⅲ Maintaining a Sharp Eye 47
Passage Ⅰ Who is Using My Credit Card Today? 47
Passage Ⅱ E-business Means Opportunities 52
Section Ⅳ Trying Your Hand 54
Section Ⅴ Having Some Fun 60
4 Training Across Cultures 61
Section Ⅰ Talking Face to Face 61
Section Ⅱ Being All Ears 66
Section Ⅲ Maintaining a Sharp Eye 67
Passage Ⅰ Cultural Stereotypes and Misunderstandings 67
Passage Ⅱ Change,or Get Left Behind 72
Section Ⅳ Trying Your Hand 76
Section Ⅴ Having Some Fun 80
5 Brands and Advertisements 81
Section Ⅰ Talking Face to Face 81
Section Ⅱ Being All Ears 85
Section Ⅲ Maintaining a Sharp Eye 87
Passage Ⅰ Elsie the Cow 87
Passage Ⅱ Experiential Branding 91
Section Ⅳ Trying Your Hand 95
Section Ⅴ Having Some Fun 99
6 Sharing the Loss 100
Section Ⅰ Talking Face to Face 100
Section Ⅱ Being All Ears 106
Section Ⅲ Maintaining a Sharp Eye 107
Passage Ⅰ Sharing Economic Losses Through Insurance 107
Passage Ⅱ Be Careful with Your Policy 112
Section Ⅳ Trying Your Hand 115
Section Ⅴ Having Some Fun 119
7 Busy Agenda and Schedule 120
Section Ⅰ Talking Face to Face 120
Section Ⅱ Being All Ears 126
Section Ⅲ Maintaining a Sharp Eye 128
Passage Ⅰ Survey Report on Owner-Managers in the UK 128
Passage Ⅱ Michael Dell and His Business 133
Section Ⅳ Trying Your Hand 135
Section Ⅴ Having Some Fun 142
8 Thinking Global,Acting Local 143
Section Ⅰ Talking Face to Face 143
Section Ⅱ Being All Ears 149
Section Ⅲ Maintaining a Sharp Eye 151
Passage Ⅰ Real WTO Challenges for China 151
Passage Ⅱ Sustainability 155
Section Ⅳ Trying Your Hand 159
Section Ⅴ Having Some Fun 163
NEW WORDS AND EXPRESSIONS 164
VOCABULARY 177
PHRASES 188