
- 作 者:王恒恩著
- 出 版 社:上海:华东理工大学出版社
- 出版年份:2009
- ISBN:9787562825913
- 注意:在使用云解压之前,请认真核对实际PDF页数与内容!
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Part Ⅰ General IntroductionChapter One Introduction to International Business CommunicationLesson 1 Introduction to Business Communication 2
Lesson 2 Principles of Business Written Communication 8
Chapter Two The Structure and Layout of Business LetterLesson 3 The Structure and Layout of Business Letter 36
Part Ⅱ External CommunicationChapter Three Enquiry and RequestLesson 4 Letters about Routine Inquiries 65
Lesson 5 Letters about Routine Orders 79
Chapter Four Claims and ComplaintsLesson 6 Letters about Routine Claims and Complaints 90
Chapter Five Letters with Positive InformationLesson 7 Neutral Replies to Routine Requests 105
Lesson 8 Letters Saying Yes to Inquiries 112
Lesson 9 Letters Saying Yes to Orders 119
Lesson 10 Letters Saying Yes to Claims 127
Chapter Six Letters with Negative InformationLesson 11 Letters Saying No to Requests for Favors 141
Lesson 12 Letters Saying No to Orders 151
Lesson 13 Letters Saying No to Adjustment Requests 160
Part Ⅲ Internal CommunicationChapter Seven Memorandums and MinutesLesson 14 Business Memorandum Writing 170
Lesson 15 Minutes Writing 180
Chapter Eight ReportsLesson 16 Report Writing 196
Part Ⅳ Modern WritingChapter Nine Modern Business English WritingLesson 17 Telegraph and Telex 208
Lesson 18 E-commerce & E-mail 223
Appendix 1 商务英语常用缩略语 233
Appendix 2 公司单证 243
Appendix 3 官方证明 259
Bibliography 262