- 作 者：王晔著（西安交通大学）
- 出 版 社：北京：机械工业出版社
- 出版年份：2009
- ISBN：9787111275725
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Chapter 1 Introduction to E-commerce 电子商务概要 1
案例Case:Amazon.com 1
正文Text 2
1.1 Concepts and Definitions 2
1.2 Different Types of E-commerce 5
1.3 Early Development of E-commerce 8
1.4 The Components of an E-commerce Transaction Loop 11
1.5 Advantages and Disadvantages of E-commerce 12
1.6 The Forces of Fueling E-commerce 15
核心词汇Core Words and Expressions 17
知识扩展More Knowledge 18
Chapter 2 Electronic Business Model 电子商务模式 21
案例Case:Taobao in Prime Position to Dominate China's C2C Market for a Foreseeable Future 21
正文Text 23
2.1 Definition 23
2.2 Nine Business Models On the Web 24
核心词汇Core Words and Expressions 30
知识扩展More Knowledge 30
Chapter 3 Network and Network Protocol 网络与网络协议案例Case:McDonald's Intranet 33
正文Text 35
3.1 Network Topologies 35
3.2 Network Types 38
3.3 Network Protocol 40
3.4 Internet 45
核心词汇Core Words and Expressions 54
知识扩展More Knowledge 54
Chapter 4 Online Marketing and Advertising 在线营销与广告案例Case:Advertising on MSN 56
正文Text 57
4.1 Electronic Marketing 57
4.2 Marketing Mix 59
4.3 Advertising and Marketing 68
4.4 Affiliate Marketing 71
核心词汇Core Words and Expressions 74
知识扩展More Knowledge 75
Chapter 5 E-commerce Payment 电子商务支付 77
案例Case:PayPal 77
正文Text 79
5.1 Electronic Money 79
5.2 Internet Bank 81
5.3 EFT 83
5.4 Online Credit Card Transactions 84
核心词汇Core Words and Expressions 86
知识扩展More Knowledge 87
Chapter 6 E-commerce Security Technology 电子商务安全技术案例Case:Bibliofind Company 91
正文Text 92
6.1 Introduction to E-commerce Security 92
6.2 Firewall Technology 94
6.3 Cryptography 97
6.4 Authentication Technology 100
6.5 Protocol for Security 102
核心词汇Core Words and Expressions 104
知识扩展More Knowledge 105
Chapter 7 Logistics and Supply Chain 物流与供应链 107
案例Case:Logistics Cost Increases Hit Amazon.com Hard 107
正文Text 108
7.1 Introduction to Logistics 108
7.2 Introduction to Supply Chain 111
7.3 Differences Between Logistics and SCM 115
7.4 Logistics in EC 117
核心词汇Core Words and Expressions 121
知识扩展More Knowledge 121
Chapter 8 Application of Enterprise E-commerce 企业电子商务应用案例Case:Harley-Davidson 124
正文Text 125
8.1 Business-to-Customer E-commerce Applications 125
8.2 Business-to-Business E-commerce Applications 128
8.3 Business E-commerce and Informatization 131
核心词汇Core Words and Expressions 135
知识扩展More Knowledge 135
Chapter 9 Application of E-commerce in Industries 行业电子商务应用案例Case:General Electric(GE) 138
正文Text 139
9.1 Introduction 140
9.2 Application of E-commerce in Travel Industry 141
9.3 Application of E-commerce in Banking and Finance Industry 144
9.4 Application of E-commerce in Publishing Industry 145
9.5 Application of E-commerce in Retailing Industry 148
核心词汇Core Words and Expressions 151
知识扩展More Knowledge 152
Chapter 10 E-commerce Economics 电子商务经济学 154
案例Case:Innovative Technology Helps Shield Businesses from Recession 154
正文Text 156
10.1 Search 156
10.2 Bundling 156
10.3 Switching Costs and Lock-in 157
10.4 Demand-side Economies of Scale 158
10.5 Standards and Standards Wars 161
10.6 Antitrust 162
核心词汇Core Words and Expressions 166
知识扩展More Knowledge 167
Chapter 11 E-commerce Management 电子商务管理 169
案例Case:eBAY 169
正文Text 170
11.1 Outsourcing 170
11.2 Internet Governance 174
11.3 Trust in Cyberspace 176
核心词汇Core Words and Expressions 184
知识扩展More Knowledge 185
Chapter 12 Issues in the Law of E-commerce 电子商务法律话题案例Case:Legislation on E-commerce of Luxembourg 188
正文Text 189
12.1 Introduction 189
12.2 Research on the Following Legal Problems 192
12.3 Other Legal Issues 200
12.4 Laws about E-commerce 204
核心词汇Core Words and Expressions 206
知识扩展More Knowledge 207
参考文献 209