- 作 者：龙梦晖主编
- 出 版 社：北京：高等教育出版社
- 出版年份：2009
- ISBN：9787040250169
- 标注页数：264 页
- PDF页数：274 页
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教法和教材使用说明 1
1 Promoting Activities 7
Key and Translation 9
Class Work Design:(Three Sessions—Six Contact Hours) 29
Suggested Teaching Procedures and Class Activities 30
2 Company Profiles 39
Key and Translation 41
Class Work Design:(Three Sessions—Six Contact Hours) 59
Suggested Teaching Procedures and Class Activities 60
3 Purchase and Payment 73
Key and Translation 75
Class Work Design:(Three Sessions—Six Contact Hours) 95
Suggested Teaching Procedures and Class Activities 96
4 Training Across Cultures 111
Key and Translation 113
Class Work Design:(Three Sessions—Six Contact Hours) 135
Suggested Teaching Procedures and Class Activities 136
5 Brands and Advertisements 151
Key and Translation 152
Class Work Design:(Three Sessions—Six Contact Hours) 170
Suggested Teaching Procedures and Class Activities 171
6 Sharing the Loss 179
Key and Translation 180
Class Work Design:(Three Sessions—Six Contact Hours) 197
Suggested Teaching Procedures and Class Activities 198
7 Busy Agenda and Schedule 207
Key and Translation 208
Class Work Design:(Three Sessions—Six Contact Hours) 228
Suggested Teaching Procedures and Class Activities 229
8 Thinking Global,Acting Local 237
Key and Translation 238
Class Work Design:(Three Sessions—Six Contact Hours) 256
Suggested Teaching Procedures and Class Activities 257