- 作 者：严忠志等编著
- 出 版 社：重庆：重庆大学出版社
- 出版年份：1995
- ISBN：756241100X
- 标注页数：342 页
- PDF页数：352 页
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Lesson One OUTPUT OF GOODS AND SERVICES 1
Lesson Two THE ADVANTAGES AND DISADVANTAGES OF THE CORPORATION 9
Lesson Three SEPARATION OF OWNERSHIP AND CONTROL 16
Lesson Four CONSUMER PROTECTION 25
Lesson Five HOW CORPORATIONS RAISE CAPITAL 34
Lesson Six THE INFLUENCE OF KEYNES IN ECONOMICS 45
Lesson Seven COMMERCIAL BANKING 55
Lesson Eight STOCK MARKETS 64
Lesson Nine COMMODITY FUTURES 76
Lesson Ten ADVERTISING ABROAD 84
Lesson Eleven THE CONTRACT 94
Lesson Twelve SERVICE AND SERVICE DELIVERY OPTIONS 103
Lesson Thirteen THE TERMS OF PAYMENT 112
Lesson Fourteen INFLATION(Ⅰ) 120
Lesson Fifteen INFLATION(Ⅱ) 129
Lesson Sixteen U.S.MONEY 137
Lesson Seventeen BANKRUPTCY 144
Lesson Eighteen PARTNERSHIPS 151
Lesson Nineteen SINGLE PROPRIETORSHIP 158
Lesson Twenty EXPORT DOCUMENTS 166
Lesson Twenty—one MARINE INSURANCE 173
Lesson Twenty—two COMMUNICATIONS ABROAD 183
Lesson Twenty—three OFFERS 190
Lesson Twenty—four THE PRO FORMA INVOICE 198
Lesson Twenty—five COMPLAINTS 206
Lesson Twenty—six THE WORLD BANK 214
Lesson Twenty—seven THE INTERNATIONAL MONETARY FUND(Ⅰ) 221
Lesson Twenty—eight THE INTERNATIONAL MONETARY FUND(Ⅱ) 228
Lesson Twenty—nine CLASSES OF CREDIT 235
Lesson Thirty BALANCE OF PAYMEMTS 242
Lesson Thirty—one PRICES 249
Lesson Thirty—two HOW DOES MARKETING WORK? 257
Lesson Thirty—three PUBLIC RELATIONS 265
KEY TO THE EXERCISES 272