
- 作 者:冯祥春,隋思忠主编
- 出 版 社:北京:中国商务出版社
- 出版年份:2009
- ISBN:9787801819789
- 标注页数:268 页
- PDF页数:277 页
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Lesson 1
Text:Import and Export 1
Additional Reading:Shipping,Insurance and Customs 12
Lesson 2
Text:International Trade 16
Additional Reading:Unique Problems in International Trade 33
Lesson 3
Text:Letters of Credit 37
Additional Reading:Incoterms(2000) 49
Lesson 4
Text:Trade Information 54
Additional Reading:Trade News 66
Lesson 5
Text:Keeping the Customer Satisfied 69
Additional Reading:Marketing 82
Lesson 6
Text:Fortune 500 86
Additional Reading:Bill Gates 97
Lesson 7
Text:The Spread of CHINA INC 101
Additional Reading:China and the U.S 116
Lesson 8
Text:The European Union 121
Additional Reading:The Euro 136
Lesson 9
Text:Transnational Corporations 141
Additional Reading:Third World Powerhouses 154
Lesson 10
Text:The Balance of International Payments 158
Additional Reading:The Securities Exchanges 169
Lesson 11
Text:Foreign Exchange Trading 172
Additional Reading:Quarterly Market Report—Global Market Perspective 184
Lesson 12
Text:The World Bank and the International Monetary Fund 189
Additional Reading:The Joint International Venture 199
Lesson 13
Text:WTO Agrees on New Round to Open Markets 203
Additional Reading:WTO and Its Ironies 217
Lesson 14
Text:The Changing World and Development 222
Additional Reading:E-Life 236
Lesson 15
Text:The Challenges of the 21st Century 240
Additional Reading:US Needs New Thinking on Global Trade 251
Lesson 16
Text:The World in 2030 254
Additional Reading:Japan's Stumbling Giants 265